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Amp'd Mobile Reveals Unparalleled Sports Content for Launch; Amp'd Users to Have Access to World's Leading Sports Brands, Sports Handicapping and Niche Content for Impressive, Unique Blend of Live, Catalog and Interactive Content.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Amp'd Mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. , the first mobile entertainment company created to bring next-gen broadband wireless services to youth, announced its mobile sports content lineup for the upcoming launch of its wireless service today at the Consumer Electronics Show. Amp'd will create dozens of sports channels for virtually every type of sports fan imaginable -- from popular league sports and sports broadcast partners to targeted supercross, fantasy sports and sports handicapping.

Amp'd users will have access to professional and college sports content with ESPN ESPN Entertainment and Sports Programming Network , FOX Sports and CSTV CSTV College Sports Television
CSTV Copy Salary Table Version
: College Sports Television, among other top cable and broadcast networks; action sports with PRIMEDIA, FUEL TV and ESPN's X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports. ; alternative sports with Ultimate Fighting Championship This article covers the organization itself. For the inaugural event which went by the same name, see UFC 1.

Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts (MMA) organization, currently recognized as the largest MMA promotion in the world.
(R); Motorsports with SPEED, MotoGP wireless sponsorship and Amp'd Mobile AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call.  Supercross title sponsorship, as well as Import Tuner magazine; and unique extras such as the Snoop Dogg Youth Football League; Sports Illustrated swimsuit videos; Sportsline fantasy sports; sports odds and live scores with Danny Sheridan and Don Best Sports; and Players' Edge, user-submitted instructional videos evaluated by professional athletes.

"Amp'd Mobile will deploy the most comprehensive sports brands and services to the U.S. mobile industry to date," said Seth Cummings, senior vice president, content & Internet services. "We've developed brand channels for leading sports providers like ESPN and FOX Sports so our customers can enjoy dozens of video reports and highlights per day, as well as an ever-growing catalog of games, wallpapers, ringtones and screensavers. Our exclusive deals with brands such as Supercross, MotoGP, Ultimate Fighting Championship, Danny Sheridan, Sportsline and PRIMEDIA, plus league and college content from FOX Sports, add the differentiating layer of live and catalog video plus interactive sports content our customers want in a mobile sports service. It's Amp'd Mobile's live coverage from events like UFC UFC Ultimate Fighting Championship
UFC Universidade Federal do Ceará (Brazilian University)
UFC Unified Facilities Criteria
UFC Uniform Fire Code
UFC Uniform Freight Classification
UFC United Facilities Criteria
UFC USACE Finance Center
, Supercross, MotoGP, and a wide variety of extreme sports events from our mobile outdoor broadcasting trucks that makes our 'instant sports' experience like no other offered in wireless today."

Professional & College Sports (Pro football, baseball, basketball, soccer and Collegiate football and basketball)

ESPN, FOX Sports and FSN (Full-Service Network) A communications network that provides shopping, movies on demand and access to databases and a variety of interactive services.  will provide sports news, both in- and out-of-season, with video updates on key league sports. Millions of soccer fans can fill their passion with the Fox Soccer Channel Fox Soccer Channel is a United States digital cable network, owned by News Corporation, that specializes in soccer. The channel took its current name on February 7, 2005; before then, the network was known as Fox Sports World, Launched Nov. 1, 1997.  and news from "Fox Sports World Report," Major League Soccer Reports, "Fox Football Friday" and "Fox Soccer USA."

College sports fans will have access to college sports video clip highlights and updates through the ESPN and FOX Sports channels as well as CSTV: College Sports Television on the Amp'd Live deck. CSTV, the leading digital and cable programming network dedicated to college sports, will also provide college wallpaper and ringtones so Amp'd Mobile members can continue to support their alma maters.

Motorsports

SPEED will bring the world of motorsports (NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. , Formula One, and more) to Amp'd members with SPEED News, SPEED Freaks, Two Wheel Tuesday, Wind Tunnel plus key interviews and trackside track·side  
n.
The area near a track, especially a racetrack.
 footage.

The company also has exclusive U.S. wireless video broadcast rights to MotoGP worldwide, including the live broadcast of the U.S. event in July 2006, as well as title sponsorship with Supercross for the Amp'd Mobile AMA Supercross Series/World Supercross GP, which will bring a wide range of content, including live streaming race video and screensavers. Amp'd broadcast the Amp'd Mobile AMA Supercross Series live to Amp'd handsets from Toronto, ON, on December 3, 2005 and will broadcast the next event live from Anaheim, CA, on January 7, 2006 and continue every weekend through the finale event on May 6 in Las Vegas.

Action & Alternative Sports

With the FUEL TV channel, Amp'd members can check out the latest in action sports competition results and features (surfing, snowboarding, skateboarding, motocross motocross

Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud.
, BMX BMX
abbr.
bicycle motocross


BMX
Noun

1. bicycle motocross: stunt riding over an obstacle course on a bicycle

2.
 and wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. ) with video clips from "Firsthand," "The Daily Habit," "First Aid," "f:stop" and "Word."

With its exclusive PRIMEDIA deal, Amp'd Mobile members will have access to live video feeds, unique ring tones, photographs and compelling editorial content from the world's leading action sports brands, including Snowboarder, Surfer, Skateboarder, Bike, Surfing, Powder and Import Tuner.

ESPN will provide X Games video highlights, while surfers will be able to tune into live camera feeds to check out the latest surfing conditions through Amp'd Mobile's exclusive partnership with Wavewatch.com, a free, real-time, Web-based surf camera and surf condition forecasting network.

Amp'd will exclusively showcase live Ultimate Fighting Championship(R) (UFC(R)) events, including weigh-ins, locker rooms and Octagon cameras. The Amp'd UFC channel will feature exclusive 3D mobile games, blogs, branded "skins" for the Amp'd Live user interface and archived "best-of" video clips featuring such great UFC fighters as Chuck Liddell, Randy Couture, Matt Hughes, Rich Franklin and Andrei Arlovski, among others. Amp'd completed its first live broadcast from UFC 56 -- Full Force Battle from the MGM MGM
 in full Metro-Goldwyn-Mayer, Inc.

U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925.
 Garden Arena in Las Vegas on November 16. Amp'd will next cover UFC 57 Liddell Couture 3 from the Mandalay Bay Resort, Saturday, February 4, 2006 and continue wireless Pay-Per-View broadcasts of UFC and SPIKE TV's The Ultimate Fighter series live throughout 2006.

Sports Extras -- Fantasy sports with Sportsline, Handicapping with Danny Sheridan, Player's Edge

Amp'd has partnered with Player's Edge, a truly interactive, sport specific training programs designed and endorsed by top professional athletes and trainers. Amp'd has partnered with Player's Edge to deliver personalized, sport-specific, interactive training programs based on techniques used by top professional athletes like NHL NHL Non-Hodgkin's lymphoma, see there  legend Luc Robitaille. Amp'd users need look no further than their own phones for a competitive edge.

Fantasy sports fanatics will now have access to their games anytime, anywhere with Amp'd Mobile's new partnership with the leader in online fantasy games, Sportsline. The company will launch with Hoop It Up Companion, Slug It Out Baseball 2006, End Zone Attack 2006 and Office Pool Pro Football Challenge 2006. Amp'd Mobile's fantasy service will be an extension of Sportsline's online community and services.

Leading sports betting lines and real-time scoring updates with Danny Sheridan, America's leading sports analyst and handicapper hand·i·cap·per  
n. Sports & Games
1. One who assigns handicaps.

2. One who predicts the winners in a horserace, especially one who publishes such predictions as a guide for bettors.

Noun 1.
 and USA Today's resident sports analyst.

Amp'd is also working with the Snoop Youth Football League on an exclusive branded channel to bring the best of kids' action, player interviews, select music and a 3D mobile game to users.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO), Amp'd offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties MTVN and Universal Music Group, Amp'd brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Offered nationwide, more information can be found at www.ampd.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 5, 2006
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