Amp'd Mobile First to Launch Video Advertising Using Third Screen Media's MADX Technology.Third Screen Media to Sell and Deliver Advertising on Amp'd Mobile's Linear TV, Video-On-Demand, and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. Offerings BOSTON -- Third Screen Media, the leading provider of mobile advertising software and services, today announced that Amp'd Mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. , the pioneer of fully integrated mobile entertainment, will become the first MADX|Carrier customer to deliver advertising in its video offerings. Amp'd Mobile's subscriber base provides an attractive option for advertisers looking to target the highly influential young, upwardly mobile demographic. The opportunity to provide a more comprehensive, entertaining and expansive content offering to subscribers has led carriers and publishers to incorporate advertising into their mobile initiatives. Beginning today, Third Screen Media will ad-enable the breadth of Amp'd Mobile's content offerings, including Amp'd's linear TV services, video-on-demand, WAP offerings and the promotion inventory in the unique and proprietary Amp'd Live user interface for brands seeking to reach the mobile carrier's young influencer, early adopter audience. In addition to powering Amp'd Mobile's mobile properties for advertising, Third Screen Media will also initially serve as the mobile carrier's primary advertising sales agent. Advertisers and agencies can now make display and sponsorship advertising buys on the Amp'd Mobile Media Network through Third Screen Media. "Our partnership with Third Screen Media will finally open a rich, highly targeted ad inventory to the most comprehensive 18-35 mobile entertainment audience in the US," said, Seth Cummings, senior VP, content development & programming. Third Screen Media's MADX|Carrier technology is the industry's first mobile ad management and delivery platform and complete third-party publisher inventory management and monitoring solution, enabling maximum ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). as it provides unique and consolidated reach and access to the largest and most active agencies and advertisers. Amp'd Mobile will also employ Third Screen Media's technology with Medio, who was recently announced as Amp'd Mobile's search and search advertising partner. The official entrance of a 3G carrier into the mobile advertising ecosystem marks a significant milestone in mobile advertising's short, yet exciting history," said Tom Burgess For the baseball player, see . Thomas Burgess was a first class cricketer who played one match for Yorkshire County Cricket Club against Essex in Harrogate in 1895. A right handed batsman he failed to score a run in the match and did not bowl his right arm fast medium as Essex , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Third Screen Media. "Amp'd Mobile's announcement will help pave the way for carriers and content providers to meet the consumer's demand for a richer mobile Web and video content experience." About Third Screen Media Third Screen Media (www.thirdscreenmedia.com) is a software and services company dedicated to enabling advertising on mobile devices. TSM's MADX product suite links advertisers, publishers and carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI. The company's TSM TSM Tivoli Storage Manager TSM Transportation System Management TSM Taiwan Semiconductor Manufacturing (stock symbol) TSM Taiwan Semiconductor Manufacturing Co. Ltd. |Network is the world's largest and most respected single source of mobile advertising inventory, offering best-in-class content, targeted demographics and broad reach. Customers and partners such as Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Burger King, CBS (Cell Broadcast Service) See cell broadcast. , ESPN ESPN Entertainment and Sports Programming Network , MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Toyota, USA TODAY USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , The Weather Channel and the world's largest advertising agencies rely on Third Screen Media's products and services to manage and optimize mobile advertising campaigns. About Amp'd Mobile Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com. |
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