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Amp'd Mobile First Operator to Launch Hybrid Pricing Plan Featuring 3G Phones; Innovative Hybrid Plan Offers Best of All Worlds -- Post-Paid Pricing Plans on a Pay-as-You-Go Basis.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- In yet another industry first, Amp'd Mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. , the pioneer of fully integrated mobile entertainment, today announced that it is the first North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 mobile operator to offer 3G broadband-enabled phones through a 'hybrid' pricing plan that blends the low monthly calling rates of a post-paid plan with the freedom of a pay-as-you-go plan.

The new Amp'd Mobile Hybrid Plans allow customers the opportunity to experience mobile broadband Description
Mobile Broadband is a type of wireless internet access that differs from Wi-Fi.

Mobile Broadband is the name used to describe the 3G services which are made possible by HSDPA and HSUPA, the latest technologies on the W-CDMA evolutionary path.
 entertainment on a month-to-month payment plan by routing their billing through a debit or credit card. For example, customers wanting to sign up for the company's 1,000 minute / $50 a month post-paid plan can now do so without committing to the usual 18-month contract by simply choosing the Hybrid option at sign-up, either by providing a credit or debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account.  number for billing purposes.

Best of all, Hybrid Plan customers can enjoy immediate and complete access to the vast array of Amp'd Mobile multimedia content such as live concerts and events, Amp'd Original programs, as well as a full library of downloadable video clips and 99 cent songs. No other North American wireless operator currently offers a 3G broadband phone See IP phone, softphone and VoIP.  under a hybrid-style pricing plan.

"With over 200,000 live video streams just last month, there is clearly tremendous demand among our target market to experience the extensive multimedia content available only on Amp'd," said Bill Stone, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Amp'd Mobile. "Amp'd is unique in that we offer customers truly great services through Amp'd Live and let them choose to pay for those services any way they like - Post-paid, Pay-As-You-Go or Hybrid. It's ultimate freedom for the consumer."

Amp'd Mobile Hybrid plans are available online at www.ampd.com or through Amp'd authorized resellers.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless See wireless broadband.  (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 12, 2006
Words:425
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