Amp'd Mobile Completes North America's First Live Event Broadcast to Mobile Phones from Ultimate Fighting Championship UFC 56: Full Force Welterweight Title Fight.

LOS ANGELES & LAS VEGAS -- Amp'd Mobile, the first fully integrated mobile entertainment company, today announced the first nationwide live event broadcast to mobile phones. The milestone took place on Saturday, November 19 at Rich Franklin's single round knockout of Nate Quarry for the middleweight championship and Matt Hughes' defeat of Joe Riggs by submission at the Ultimate Fighting(R) Championship(R) (UFC(R)) UFC 56 -- Full Force Battle from the MGM Garden Arena in Las Vegas. Amp'd Mobile, the official wireless sponsor of UFC, recently began its "friendly user trial" testing to select users and will launch nationwide at the end of this year.

Amp'd Mobile's production crew, in their 40 foot state-of-the-art outdoor broadcast truck, produced 12 live feeds from 10 cameras and two remote handheld crews inside the MGM Garden Arena. Amp'd trial subscribers got to see the first-hand live action, exclusive coverage from the locker room and arena as well as the night-before-fight weigh-in right on their Amp'd Mobile phones. In addition to close-up fighter action from the Octagon(TM) ring cameras, Amp'd brought fighter interviews from Matt Hughes, Joe Riggs, Nate Quarry, Rich Franklin, Andrei Arlovski, Kenny Florian, Joe Stevenson and Rashad Evans, among others, and special features like fighter training and preparation, plus fan and celebrity interviews. This key event also marked the debut of Amp'd commentators Mike Swick, UFC fighter, and Amp'd VJ Playboy Playmate Lauren Michelle Hill. Highlights and behind the scenes from Saturday's action can be found in the branded UFC sports channel on the Amp'd Live proprietary user interface on all handsets.

"We're thrilled to have our first live event broadcast nationwide from a sell-out UFC Pay-Per-View event," said Seth Cummings, senior vice president of content and Internet services. "The UFC and Amp'd production crews teamed up to execute a phenomenal broadcast and the immediate feedback we received on the production and video quality and overall mobile experience was fantastic. Amp'd Mobile members were able to get behind the scenes, see exclusive interviews and tune into eight great UFC matches on their handsets. Even people who made it to the fights in Vegas were checking out our footage to see what the fighters were saying behind the scenes before their match. We look forward to bringing more amazing UFC Octagon action to all of our members when we launch in December."

"Seeing our UFC channel up and running on the Amp'd Mobile handsets for the first time was incredible," said Dana White, UFC president. "Fighters and fans told me they were very impressed by what they saw from the first wireless broadcast. We know millions of UFC fans are looking forward to having our Pay-Per-View events complemented by great UFC action on Amp'd Mobile phones."

"Having just come off producing and directing on the 10 month Godsmack and Metallica tour, and with more than 10 years of live event producing experience with Lollapalooza, Coachella and all categories of major sporting events, Amp'd Mobile's approach is groundbreaking and competes with any music, sports and network television event I've been involved with," said Paul Harb, live events producer/director, Amp'd Mobile. "It's rare to be part of such a first-ever broadcast experience."

Amp'd will next broadcast live from the Amp'd Mobile Supercross from Toronto, ON on December 3, 2005 and Anaheim, CA on January 7, 2006, followed by UFC 57 Liddell Couture 3 from the Mandalay Bay Resort, Saturday February 4, 2006.

About The Ultimate Fighting Championship 

The Ultimate Fighting Championship(R) brand is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC(R) fight programs feature six live pay-per-view events annually through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in Japan, Globosat in Brazil and Bravo in the United Kingdom. Zuffa, LLC licenses the distribution of its fight show DVDs through Studioworks Entertainment, a Ventura Distribution company. For up-to-date fight info, check out www.ufc.tv.

About Amp'd Mobile

Amp'd Mobile will be the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Launching in late 2005, more information can be found at www.ampdmobile.com.

Ultimate Fighting Championship, Ultimate Fighting, UFC, The Ultimate Fighter, Submission, As Real As It Gets, The Octagon and the eight-sided cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.