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Amp'd Mobile's Entertainment Focus Generates Strong 2006 Performance.


Over 70,000 Subscribers Added in Q4

Average Revenue Per User Continues to Dramatically Exceed Industry Average

LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Amp'd Mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. , the pioneer of original mobile entertainment, today announced results that confirm the company's unique strategy is beginning to pay off. The company ended 2006 in excess of 100,000 subscribers (89% of which are on postpaid post·paid  
adj.
With the postage having been paid in advance.


postpaid
Adverb, adj

with the postage prepaid

Adj. 1.
 contracts) and surpassed expectations in several key areas, including data revenues and mobile content usage.

"We set out to build a mobile entertainment company and our incredible momentum and strong sales demonstrate that Amp'd Mobile's focus on great content, great devices and great plans is a powerful formula for success," said Peter Adderton, chief executive officer of Amp'd Mobile. "Amp'd has always said mobile entertainment has the potential to change the way the world amuses itself. Our strong performance to date, unique entertainment offerings and expansion into international markets proves we're we're  

Contraction of we are.


we're we are
 on our way."

Following a busy year of deal signing that included the first-ever original mobile program to enter into development for linear television and plans for international expansion into Japan and Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of , Amp'd Mobile capped the year by adding more than 70,000 new customers in the fourth quarter. Adderton credits Amp'd Mobile's solid retail distribution network, which includes Best Buy, Circuit City, and many other wireless dealers, with the company's strong holiday sales.

With an average content and data revenue per user (ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. ) that has exceeded $30/month (compared to an industry average of $6.80) and total ARPU well over $100/month, Amp'd Mobile outperforms every other US carrier in these key indicators.

Most notable about the mobile entertainment company's data ARPU statistics is that content accounts for nearly 60% of the $30 of data ARPU, in contrast to approximately 25% among other carriers, further supporting the company's position as the premiere mobile entertainment company.

Amp'd users have now downloaded or streamed more than 2 million paid videos. ARPU in the video category has exceeded $10. Amp'd original content accounted for 39 percent of video downloads, thanks in large part to the popularity of shows like "Lil Bush: Resident of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. " and live coverage of extreme sports extreme sports

Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle).
 like Supercross and the Ultimate Fighting Championship This article covers the organization itself. For the inaugural event which went by the same name, see UFC 1.

Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts (MMA) organization, currently recognized as the largest MMA promotion in the world.
.

In the music category, Amp'd subscribers have now streamed or downloaded more than 1 million paid songs, music videos, and radio streams. Amp'd subscribers have also downloaded more full track songs than ringtones, supporting the company's view that the future of mobile music is on the phone.

Enthusiasm for games among Amp'd Mobile customers led to an ARPU approaching $3 per month in games revenue, and more than $13 per month among active game users. More than one third of the Amp'd user base downloaded at least one game in 2006. Total games and applications downloaded averaged more than 2.5 per subscriber for the year.

Industry analysts have taken note of Amp'd Mobile's focus on flawless execution. Noting the company's superior performance in the Games category, Seamus McAteer, senior analyst at M:Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , says: "In our analysis, Amp'd Mobile's focus on high quality games to leverage their 3G network appears to be paying off. Amp'd's performance in game purchases was very impressive, surpassing revenues for the tier-2 and tier-3 carriers we measure by a significant factor."

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless See wireless broadband.  (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad Myriad is a classical Greek name for the number 104 = 10 000. In modern English the word refers to an unspecified large quantity.

The term myriad is a progression in the commonly used system of describing numbers using tens and hundreds.
 of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 2007
Words:683
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