Amp'd Mobile Introduces World's Most Extensive Mobile Programming Experience for 18 to 35 Year Olds; Procter & Gamble Ad Deployment Complements Largest Mobile Programming Experience Offered for 18 to 35 Year Old Audiences Worldwide.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Amp'd Mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. , America's leading mobile entertainment provider, today announced six new content services: --Live Game College Football Season Pass --27 Linear Channel Amp'd TV Lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. --Procter & Gamble First Commercial Deployment of Ad-Supported Video Content --Amp'd Original Presentations --Amp'd Mobile Music EP Series & Live Studio Sessions Amp'd Mobile College Football Season Pass For college football fans, Amp'd announces its College Football Season Pass featuring live college football games simulcast in their entirety The whole, in contradistinction to a moiety or part only. When land is conveyed to Husband and Wife, they do not take by moieties, but both are seised of the entirety. initially with select games from CSTV's game package, as well as previews, re-caps and school-specific programming throughout the 2006 season. The new service debuted Saturday, September 9th highlighted by Colorado State's nail-biter over Colorado in the Rocky Mountain Showdown The Rocky Mountain Showdown is an annual American football college rivalry between the University of Colorado Buffaloes and the Colorado State University Rams. The winner of the game receives the Centennial Cup. at Invesco Field and continues throughout the college football season with top match-ups such as the Red Raiders Red Raiders can refer to sports teams at:
Amp'd Mobile was the first to regularly broadcast sporting events in their entirety live to mobile phones with its UFC UFC Ultimate Fighting Championship UFC Universidade Federal do Ceará (Brazilian University) UFC Unified Facilities Criteria UFC Uniform Fire Code UFC Uniform Freight Classification UFC United Facilities Criteria UFC USACE Finance Center , MotoGP, World Supercross GP / AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. Supercross Series, Body Glove  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . Surfbout, and Pro Bull Riding events. Upcoming line-ups can be viewed in the Sports channel Sports channels are television specialty channels (usually available exclusively through cable and satellite) broadcast sporting events, usually live, and when not broadcasting events, sports news and other related programming. at www.ampdlive.com. Amp'd TV Grows to 27 Channels Amp'd Mobile announces 17 new channels to Amp'd TV, its industry-leading linear mobile television service programmed specifically for 18 to 35 year old audiences. Amp'd TV and Amp'd Overdose overdose /over·dose/ (o´ver-dos?) 1. to administer an excessive dose. 2. an excessive dose. o·ver·dose n. An excessive dose, especially of a narcotic. , Amp'd Mobile's Video On-Demand service, together feature over 75 channels and 300+ top network shows targeting the demographic. Headlining the new additions, Oxygen and Style join WE to provide a broad array of programming targeted specifically to women. FUEL and Speed networks make their debut, further expanding the sports lineup on Amp'd. "We've assembled as·sem·ble v. as·sem·bled, as·sem·bling, as·sem·bles v.tr. 1. To bring or call together into a group or whole: assembled the jury. 2. a broad array of core 18 to 35 programming offered only on Amp'd TV and it's our goal to continue launching unique linear services and industry firsts such as our live sports and original programming packages," said Seth Cummings, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul , Content Development & Programming, Amp'd Mobile. "We're committed to continue working with forward-thinking broadcasters and innovative content providers to develop pioneering mobile-specific programming for our digital savvy customers." Below is a list of the Amp'd TV linear line up with sample featured programming, which will roll out in its entirety early this fall:
Best of Amp'd Amp'd Celebrity News World's Best Music
Swing Shift, Lil Bush, Hollywood revealed with Videos
Z-List, Hot Dish, AMA breaking celebrity International Music
Supercross, PBR news, paparazzi reports Feed programs the
and more World's Best Music
Videos
----------------------------------------------------------------------
MTV mtvU Comedy Central
Punk'd, Laguna Beach, Fresh Produce, The Mind of Mencia, Reno
The Hills, Pimp my Freshmen, Meet or 911, The Daily Show,
Ride, Yo Momma, Making Delete, The Dean's Colbert Report, Blue
the Band, Viva La Bam, List, Stand In, Campus Collar Comedy
Cribs Invasion
----------------------------------------------------------------------
NBC Fall Preview FOX News VH1
Channel The O'Reilly Factor, Surreal Life, Meet the
Studio 60, Friday Hannity & Colmes, Fox Hogans, NoTORIous,
Night Lights, Heroes, News Live Weekend, Flavor of Love
30 Rock, Kidnapped Dayside, Cashin' In,
Your World with Neil
Cavuto
----------------------------------------------------------------------
FOX Sports Speed FUEL
Best Damn Sports Show Car Craziest, Nova's BBQ with Skaters,
Period, CMI: Interview Muscle, Strip Swollen Members, Falla
Challenge, AMA Fix, Corey Hits Home,
Supercross Highlights, Desert Skating, Street
Drifting Hotties Machine
----------------------------------------------------------------------
WE Style. Oxygen
Daddy's Spoiled Little Clean House, Fashion Campus Ladies, Fight
Girl, Full Frontal Essential, Whose Girls, Girls Behaving
Fashion, Style Me with Wedding Is It Anyway? Badly, The Isaac
Rachel Hunter, Single Fashion Police, Modern Mizrahi Show, Kids
in the City, Girl's Guide to Life Behaving Badly,
Bridezillas's Mo'Nique's Fat Chance
1 and 2
----------------------------------------------------------------------
SPIKE Break TV E!
The Ultimate Fighter, Best video from E! News, The Answer
Blade, The Dudesons, Break.com, new every Bitch, Us Weekly Hot
TNA Wrestling week! Stuff, The Soup,
Hollywood Rap-Up
----------------------------------------------------------------------
A&E Biography Discovery
Inked, Criss Angel Hollywood's 10 Best, MythBusters, Top 5
Mind Freak, Dog The Famous, Biography, Dead Animal Takedowns,
Bounty Hunter, Driving Famous, Psychic Everything You Need to
Force, Rollergirls, Investigators, Crime Know.., Wild Trax,
Family Jewels Stories Dirty Jobs, Deadliest
Catch, Extreme
Engineering
----------------------------------------------------------------------
MAXIM TV CMT History Channel
Hometown Hotties, CMT Insider, CMT The Revolution,
Hollywood parties, Uncorked, CMT News, Digging, Mega
celebrity interviews, Studio 330 Disasters, Mega
and more Movers, Mysteries,
American Eats
----------------------------------------------------------------------
Playboy TV Girls Gone Wild TV Logo
Playboy brings the 24/7 Girls Gone Wild. U.S. of Ant, CBS News
best of its wildly on Logo, Noah's Ark,
popular Playboy TV GLADD Awards
channel to mobile with
Amp'd this fall.
----------------------------------------------------------------------
Mobile Advertising First With data ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. (Average Revenue Per User) sustaining at over four times the industry average and growing, Amp'd introduces another industry first with the commercial deployment of highly targeted video advertising within its Overdose VOD See video-on-demand. VoD - video on demand and Amp'd TV offerings. This advertising was initially deployed within its Amp'd Original Programming on-demand programs and A&E, Biography, The History Channel, Best of Amp'd, Break TV and College Football Season Pass linear channels. In cooperation with Rhythm NewMedia, a leading advertising innovator, Procter & Gamble's Herbal Essences Herbal Essences is a brand of shampoo, hair conditioner, and hair coloring products initially designed to appeal to holistic and natural products shoppers but eventually targeted almost exclusively at women, created by Clairol and subsequently owned by Procter & Gamble. will offer mobile-specific advertising to Amp'd Mobile subscribers. The deployment will expand throughout the Amp'd content offering in 2007 and enable Amp'd customers to receive unique and attractive pricing offers and discounts. "It's important to offer advertising that is meaningful to our audience in a non-invasive way," said Cummings. "Amp'd will offer leading advertisers, such as Procter & Gamble, an opportunity to target a highly concentrated 18-35 target audience who frequent the multiple tier-one networks and programming on our leading 3G network. Also, part of our advertising deployment is the introduction of NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. to Amp'd TV. Our new NBC Fall Preview Channel offers unique and highly entertaining vignettes of their fall 2006 line up." Amp'd Original Presentations Since the MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. launched last December, Amp'd has rolled out several Amp'd Original Presentations, including Swing Shift, The Z List, Hot Dish, and Venice Beach. On September 1st, 2006, Amp'd debuted the first episode of Lil Bush: Resident of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Lil Bush was created by "The Simpsons," "Just Shoot Me" and "Late Night with David Letterman Late Night with David Letterman was a nightly hour-long comedy talk show on NBC hosted by David Letterman. It premiered in 1982 and went off the air in 1993 after Letterman left NBC when he moved to Late Show on CBS. " producer/writer Donick Cary Donick Cary is an American television writer for The Simpsons. He has also written for Just Shoot Me! and Complete Savages. He is the creator, writer, and director of Lil' Bush . The series follows the adventures of Lil' Bush Lil' Bush is a satirical, politically-themed animated comedy show featuring caricaturized versions of the current world leaders. Created by Donick Cary, initially as content for Amp'd Mobile, it has aired on Comedy Central since June 13, 2007. , Lil' Cheney, Lil' Condi, and Lil' Rummy rummy, card game played by two to six players with a standard deck. The cards usually rank from king down through ace. Seven cards are dealt to each player in the three- or four-hand game, one card is turned up on the table, and the remaining cards are left face down . They have been described as the Lil' Rascals with access to the A-Bomb. New episodes of Lil' Bush debut every Friday only on Amp'd. Amp'd will also debut several additional new original presentations before the end of the year. Sample Amp'd Original Presentations include:
Lil Bush Swing Shift The Z List
With his gang of White Host KC Armstrong, of Follow along Nevada's
House Lil' Cronies, the Howard Stern Show, most desolate highways
this Resident of the rolls his limo along and check in on the
United States can't the streets of cover bands who've
help but get into America's hottest populated the most
trouble. cities. sketchiest casinos and
hotels the U.S. has to
offer.
----------------------------------------------------------------------
Hot Dish Bush: Stinky or Sweet Roshan Daily News
Playboy Playmate America sounds off on Breaking daily news
Cynthia Lee shows President George W. read by an Indian
collegiate gourmets Bush. Pro or con. computer programmer,
how to make culinary with weather reports
delights. from an ardent German
and on-location
reports from a
Japanese lover of
Karaoke.
----------------------------------------------------------------------
Venice Beach America's Greatest Fan What The F-ck America
Witness top talent Join in on Amp'd Micro documentaries
along Venice Beach's Mobile's nationwide exploring subjects
famous boulevard. search for the greatest such as why the
sports fan known to Katrina disaster and
man. victims are off the
public radar and why
gas prices are really
so high and no one is
doing anything about
it.
----------------------------------------------------------------------
Live Studio Sessions/Mobile EP Series and Bundled Mobile Music Packs Amp'd Mobile also announces another industry first -- the Amp'd Mobile EP Series -- which packages and features never-released music tracks and video footage from a wide variety of artists from major and independent record labels. The Amp'd Mobile EPs consist of bundled content including live full length tracks, ringtones, interviews and wallpaper wallpaper was used in Europe in the 16th and 17th cent. as an inexpensive substitute for costly hangings. The French developed marbled papers, introduced from the East via Italy and used at first for box coverings, into larger sheets for wall coverings and also made , all recorded live from the Amp'd in-house production studio. "The Amp'd Mobile EP Series takes our mobile music content offerings to a whole new level by combining an integrated shopping experience with live, unique content from a wide range of artists that appeal to our customer base," said Larry Mattera, SVP of Music, Amp'd Mobile. "With live recordings captured directly from the Amp'd Mobile Recording & Production Studio, our Mobile EP Series enables users to have a deeper experience with a broader selection of mobile content from the artists they love." Amp'd is also launching Mobile Music Packs which enable users to buy original recordings of full tracks, ringtones and videos in discounted bundled packages. A 2-pack bundle will contain a ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. and a full-length track of the same recording and a 3-pack will include a full-length track, ringtone and a video of the same recording, available for purchase on their mobile handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. in one integrated shopping experience. About Amp'd Mobile Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless See wireless broadband. (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad Myriad is a classical Greek name for the number 104 = 10 000. In modern English the word refers to an unspecified large quantity. The term myriad is a progression in the commonly used system of describing numbers using tens and hundreds. of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion