Amp'd Mobile Announces Gaming Strategy, Brings Together Best-of-Breed Mobile Content from 16 Industry Leaders; Amp'd Mobile Working with Industry Leaders Including Gameloft, Bandai, JAMDAT and InfoSpace to Offer 3G Optimized Wireless Games.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Amp'd Mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. , the first fully integrated 3G mobile entertainment company for youth/young adults, announced today at E3 Expo the creation of its mobile gaming category and distribution deals with 16 of the industry's leading mobile game developers to offer the best in 3D and multiplayer wireless games when the company launches later this year. Amp'd customers will be able to scroll through the intuitive and proprietary Amp'd Live user interface (UI) to find the game "category on handsets and purchase games over the air quickly and easily from various branded and original gaming channels on their Amp'd Mobile broadband EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems. (Evolution-Data Optimized Amp'd Mobile's mobile game partners include:
- Airborne Entertainment - Gameloft - Ninja Mobile
- AirG - InfoSpace - Sennari Entertainment
- Bandai - iPlay - Sorrent
- Brickhouse Mobile - JAMDAT - Superscape
- Digital Chocolate - Jumbuck - TCS
Entertainment - Vindigo
"The concept behind Amp'd Mobile content delivery is to create programming categories, similar to other media companies, and to let consumers scroll through and change channels similar to their television, to showcase 3G content in a new way," said Peter Adderton, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder, Amp'd Mobile. "We will be offering only the best in wireless gaming -- multi-dimensional and multi-player gaming never seen before on a mobile device. We're not interested in simply having a catalog of games to choose from -- we reached out to the leaders in this industry, developers who want to maximize the potential of wireless gaming, to help us leverage the 3G broadband network and new handset technology and deliver 'console-like' gameplay for the first time." Amp'd will be providing the most-wanted wireless games for its 18-35-year-old target audience. Everything from action sports, football, basketball, shooter, action-adventure, and more, gamers will be able to pull up some gaming excitement on their phones whether they're sitting in an airport, waiting for a class to start or taking a break from work. Some highlights of Amp'd Mobile's distribution deals include: --Airborne Entertainment -- Amp'd and Airborne Entertainment will collaborate to develop comprehensive channels around Airborne's premium mobile content offerings including Family Guy, Maxim, Blender and Stuff brands. --Bandai -- Amp'd will feature a full line-up of Bandai's top titles including Gundam, Double Dragon, and Dark Castle --JAMDAT -- Top skater Top Skater is a Sega arcade game released in 1997. It was built off the Sega Model 2 hardware. The arcade game was one of the first of the era where arcade games were physically manipulated. console title Tony Hawk's Pro Skater Tony Hawk's Pro Skater (THPS), released as Tony Hawk's Skateboarding in Europe, is a skateboarding video game, and the first in the Tony Hawk's series. (TM) 3D Mobile Edition as well as JAMDAT Sports Gold 3D --Jumbuck Entertainment: -- Amp'd will be the first to launch Jumbuck's original 3D chat service, Jumbuck jum·buck n. Australian A sheep. [Australian pidgin, perhaps from Kamilaroi (Aboriginal language of southeast Australia) dhimba. Island, in BREW. --Ninja Mobile -- Ninja is custom developing a multiplayer Amp'd Casino featuring 10 games with downloadable assets and integrated casino video clips within the titles --Sorrent -- Developer and publisher of mobile games and content including DRIV3R and the much-anticipated title, Marc Ecko's Getting Up: Mobile, popular favorites from PopCap Games PopCap Games is an casual gaming developer and publisher, based in Seattle, Washington, United States. PopCap Games was founded in 2000 by John Vechey, Brian Fiete and Jason Kapalka. It currently employs just under 100 people. , and the mobile game and content suite based on best-selling anime title, Inuyasha. --TeleCommunication Systems, Inc. (Nasdaq:TSYS TSYS Total System Services, Inc. ) (TCS (Transportation Control System) A widely used integrated information system for railroad transportation developed by the Missouri Pacific Railroad Company in the late 1960s and early 1970s. It was later implemented by Union Pacific when the companies merged. ) -- Leveraging their advanced Graphical Information System (GIS) capabilities and location-based application expertise, TCS is working to fulfill Amp'd Mobile's vision of edgy and cool location-based mobile applications by custom building original Amp'd concepts targeted to the 18-24 market such as Handset Locator and Skatepark Finder. Further gaming and entertainment deals as well as the complete line-up of wireless games, pricing and handsets will be announced closer to the launch of Amp'd Mobile later this year. About Amp'd Mobile Amp'd Mobile will be the first fully integrated MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. for youth, young professionals and early adopters. By leveraging the power of 3G EV-DO, Amp'd will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com. |
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