Amoco Ultimate(R) Fuels at BP Teams up with Top Tuner Jay Laub to Educate Car Enthusiasts about Automotive Performance; BP Expands Initiatives to Support Auto Enthusiasts.WARRENVILLE, Ill. -- BP, maker of the premium fuel Amoco Ultimate(R), announced today that Jay Laub, a trendsetter trend·set·ter n. One that initiates or popularizes a trend: "The Golden State, ever the trendsetter, reformed its property tax" New York. in the automotive aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. parts industry, will be its voice for power and performance. Laub and his Mazda RX-7 are international automotive celebrities, respected and recognized by millions. Amoco Ultimate fuels at BP continue efforts to reach automotive enthusiasts by supporting one of the largest innovators in this market. Laub will serve as a brand ambassador A brand ambassador is a celebrity used to help advertise a product or service. Importance A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. for Amoco Ultimate fuels by attending automotive events, working with trade media and interacting with consumers across the eastern United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "I only align myself with quality automotive products that I actually use," said Laub. "This relationship with BP lets me talk about the power and performance of Amoco Ultimate fuels to other people who are passionate about cars." Beginning in May, Laub will unveil his newly-branded Amoco Ultimate cars, including his legendary Mazda RX-7, his new Acura NSX NSX New Sportscar eXperimental (concept name for Acura vehicle; originally NS-X) NSX Namespace Extension (Windows Shell Programming) NSX N Syndrome NSX Network and Security Experts NSX New Sports Experimental and a chopped Nissan 240, which is his first drift competition car. Laub will tour the East Coast and Midwest, attending a full show schedule including NOPI NOPI Northern Pintail (bird species Anas acuta) NOPI Number One Parts, Incorporated (parts distributors) NOPI Nopaging (assembly language ASM51 assembler control) Nationals, the Super Street Tour and three Formula Drift Championship events - all sponsored by Amoco Ultimate fuels at BP. On his famous Mazda RX -7, he will add a new green-based color scheme that will highlight BP's premium fuel, Amoco Ultimate. The car has previously graced the covers of magazines in the United States, Australia, Britain, France, Holland, Greece, Japan, Canada and Mexico. "We are thrilled to work with Jay Laub who is a pioneer in the show car and import tuning world," said Chuck Grawey, Vice President of BP Fuels Management Group. "We will be working with Jay to educate consumers about car performance and demonstrate to drivers the benefits of Amoco Ultimate fuel at BP." Unlike any other tuner, Laub has decided to deem 2006 his inaugural drifting year. Although Laub is an avid racer, this will be his first year to engage in drifting competitions, which has left other tuners and the show circuit buzzing. Amoco Ultimate fuels at BP will be represented on his drift car as he begins his career in the Formula Drift Championship, the first and only sanctioned and recognized North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. professional drifting championship series. About Jay Laub: Laub is one of the nation's top tuners and boasts an impressive history dating back to his start as a teenager. Tuner event managers consider him an industry trend setter setter: see sporting dog. setter Any of three breeds derived from a medieval hunting dog that would set (lie down) when it found birds so that it and the birds could be covered with a net. Setters have long hair on the ears, chest, legs, and tail. and rely on his signature cars to entice crowds. Laub's elaborate designs and signature customization have been featured in every major tuner magazine, including Modified, Super Street, Compact Sports Car and Import Tuner, and are considered on the forefront of what's hot to tuners, car clubs and even general car enthusiasts. Laub's Mazda RX-7 has won more than 95 "Best in Show" awards. About BP: BP markets more than 15 billion gallons of gasoline every year to U.S. consumers through 13,000 retail outlets and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities. BP is the single, global brand formed by the combination of the former British Petroleum, Amoco Corporation, Atlantic Richfield (ARCO ar·co adv. & adj. Music With a bow. Used chiefly as a direction to indicate the resumption of bowing after a pizzicato passage. Adj. 1. ) and Burmah Castrol. BP is a global producer, manufacturer and marketer of oil, gas, chemicals and renewable energy Renewable energy utilizes natural resources such as sunlight, wind, tides and geothermal heat, which are naturally replenished. Renewable energy technologies range from solar power, wind power, and hydroelectricity to biomass and biofuels for transportation. sources. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion