Amobee and PacketVideo Partner to Ad-Fund Mobile Video.LONDON & SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Amobee Media Systems Amobee Media Systems Company Amobee Media Systems, based in San Francisco, CA, was founded in 2005 by CEO Zohar Levkovitz, a mobile industry veteran and former executive with Comverse. has partnered with PacketVideo Corporation to help mobile operators and advertisers generate new revenue streams from the growing mobile video and entertainment market. The partnership will allow mobile operators to serve targeted and relevant opt-in advertising impressions within PacketVideo's next-generation media platform, PacketVideo Experience, without interrupting the user's experience. Amobee will be demonstrating this service at Mobile Entertainment Markets in Monte Carlo Monte Carlo (môNtā` kärlō`), town (1982 pop. 13,150), principality of Monaco, on the Mediterranean Sea and the French Riviera. this week. "PacketVideo's joint effort with Amobee offers a business model to create strong operator revenue streams with a relevant and effective advertising model for mobile video and entertainment," said Akady Shkolnik, PacketVideo's vice president of business development, global mobile operators. "This application of the PacketVideo Experience platform demonstrates that advertising has the potential to enhance the user experience and enhance average revenue per user via promotion of content." PacketVideo's multimedia software currently powers music and video services for the world's leading mobile operators, including Verizon, NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. , Orange and T-Mobile, on more than 160 different handset models. Founded in 1998, PacketVideo is based in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. , with regional offices in Europe and Asia. Saurav Chopra, Director of Business Development of Amobee, said, "The mobile entertainment industry has great revenue potential, but at the moment it is still in its infancy. By allowing mobile users to ad-fund their mobile video services, usage will increase, and grow the operators' data revenue. Increased usage will also mean growth for the entire mobile entertainment value chain. This partnership with PacketVideo will allow us to accelerate this growth and shape the future of mobile." Amobee is the first company to deliver a user-centric approach to ad-fund the operator's entire mobile content and communication business. Its unique system allows users to opt-in to receive ads in exchange for subsidized ad-funded mobile content, whether it be video, music, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. or any other mobile channel. Ads are then served to the user in an unobtrusive way, for example whilst a video is loading, to ensure the user's experience is not disrupted. About Amobee Media Systems: Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to ad-fund all non-voice related applications and services: WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. Browsing, Video & Music, SMS, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , and Games. This "opt-in" system puts the user in control and at the centre of the mobile consumption experience and is capable of increasing usage of mobile data applications while giving them the ability to consume more for less. Advertising impressions occur with full user consent and are inserted in a relevant, contextual, targeted and non-intrusive manner. Amobee has raised capital from Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme. (www.sequoiacap.com), Accel Partners (www.accel.com) and Globespan Capital Partners (www.globespancapital.com) HQ in San Francisco, with commercial offices in London and San Francisco and R&D in Herzliya, Israel. |
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