Amobee Taps Canada's Target Broadcast Sales for Ad Selling Partnership.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & TORONTO Toronto (tərŏn`tō), city (1998 est pop. 2,400,000), provincial capital, S Ont., Canada, on Lake Ontario. Toronto is the largest city in Canada and since the 1970s has been one of the fastest-changing cities in North America, experiencing -- Amobee Media Systems Amobee Media Systems Company Amobee Media Systems, based in San Francisco, CA, was founded in 2005 by CEO Zohar Levkovitz, a mobile industry veteran and former executive with Comverse. and Target Broadcast Sales Inc. announced today a new partnership through which Target Broadcast will represent the sales channel for select mobile advertising inventory managed by Amobee. Advertisers eager to reach the Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. market can now take advantage of new opportunities in mobile advertising. Amobee is the world leader in advertising solutions for mobile operators. Target Broadcast Sales Inc. is Canada's only independently owned national media sales organization. "We anticipate mobile advertising becoming an increasingly important medium and are eager to work with a wide range of Canadian brands and media buyers. Target Broadcast can now help advertisers maximize the marketing opportunities mobile advertising creates," said Stephen Sienko, president of Target Broadcast Sales, Inc. "Amobee provides an excellent fit for our clients since it is the only ad serving technology capable of inserting advertising impressions in all forms of content: WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. Browsing See browse. , Video & Music, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , and Games." Target Broadcast maintains five sales offices throughout Canada and will sell mobile inventory and develop relationships with major advertising agencies representing media buyers. Target Broadcast will benefit from Amobee's existing relationships and expertise in the mobile advertising industry and its strong connection to top Canadian carriers. "With this agreement, Amobee has continued its strategy of partnering with trusted names in ad-selling. This approach enables us to focus on our core expertise - developing the best ad-serving solutions available," said Zohar Levkovitz, Chief Executive Officer of Amobee Media Systems. "The partnership approach to ad-selling has been highly effective for us." Mobile advertising presents an unprecedented potential to increase reach for advertisers. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Pyramid pyramid, structure pyramid. The true pyramid exists only in Egypt, though the term has also been applied to similar structures in other countries. Egyptian pyramids are square in plan and their triangular sides, which directly face the points of the Research, by 2010 1 billion new mobile subscribers will join the current base of 2.8 billion. Further, Informa projects worldwide mobile brand advertising will rise to $11 billion by 2011. About Amobee Media Systems: Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators. This approach allows operators to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, and Games etc... Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers to "get more for less." Amobee's media system is capable of supporting everything from in-game and in-video to in-WAP and in-message mobile impression insertions. The insertions occur with full user consent and are made in a relevant, contextual and non-intrusive manner thus increasing the media value while giving users control over the engagement. Headquartered in the San Francisco, the company enjoys financial backing from some of the biggest names in venture capital and two of the largest mobile operators in the world: Accel Partners (www.accel.com), Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme. (www.sequoiacap.com), Globespan (www.globespancapital.com), Telefonica (www.telefonica.com) and Vodafone (www.vodafone.com). In addition to its San Francisco headquarters, Amobee maintains a commercial office in London with engineering in Herzliya, Israel. For Amobee Press and Analyst inquiries, please contact: US: Lisa Allen Nelson Bostock Lisa.allen@nelsonbostock.com 917-207-1446 About Target Broadcast Sales Inc. Target Broadcast Sales Inc. is Canada's only independently owned national sales organization representing privately owned broadcast companies throughout Canada. Target Broadcast Sales Inc. specializes in radio and telco-grade ad-serving solutions and provides marketing, resources and support, and technology services for its clients and customers. |
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