Amobee Media Systems and Vodafone Spain Launch Mobile Advertising.

* First brand campaigns to run on Vodafone Live! portal

* Key element of Vodafone Spain's "Mobile Marketing Discovery Program"

SAN FRANCISCO & LONDON & MADRID -- Amobee Media Systems has today announced that Vodafone Spain will be using its advanced operator-centric advertising solution to insert dynamic and interactive advertisements into Vodafone's portal, Vodafone Live!.

Amobee's media solution will be used as a key element in Vodafone Spain's "Mobile Marketing Discover Program." Ten leading brands will be participating in this new mobile advertising initiative including industry leaders such as: Heineken, Nestle, Atrapalo.com and Linea Directa.

Amobee Media Systems is providing the centralized ad-server and campaign management solution which seamlessly integrates relevant and contextual commercial messages into all types of mobile content. Later developments will include ad-funded mobile gaming, TV, video and messaging, all of which enable brands to harness the power of mobile advertising while giving Vodafone users the ability to consume more services.

Inaki Cabrera, Head of Mobile Marketing Business Unit at Vodafone Spain, commented, "Vodafone is in a unique position to play a key role in this new field of mobile advertising by creating a high return new media channel for advertisers and media agencies and providing mobile users all the benefits of ad-funded models: more for less and excellent user experience. We have chosen to work with Amobee to build this new area of our business as they have developed the most advanced mobile ad-serving capabilities on the market and have provided Vodafone Spain with the speed and flexibility we need to quickly address this opportunity."

Zohar Levkovitz, CEO of Amobee added, "This is an exciting new initiative for Vodafone Spain and we are delighted and honoured to be working with such an innovative and prestigious operator in such a vibrant advertising market. Amobee looks forward to helping Vodafone Spain harness the power of brands to enable the growth of mobile services by delivering the most relevant and pertinent advertising impressions to its subscribers."

About Amobee Media Systems:

Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, and Games etc. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers "get more for less." The company has also engaged advertisers and media buying agencies to directly purchase ad inventory as part of Amobee's growing advertising network.

Amobee's media system is capable of supporting everything from in-game and in-video to in-wap and in-message mobile impression insertions. The insertions occur with full user consent and are made in a relevant, contextual and non-intrusive manner thus increasing the media value while giving users control over the engagement.

Headquartered in the San Francisco, the company enjoys financial backing from some of the biggest names in venture capital: Accel Partners (www.accel.com), Sequoia Capital (www.sequoiacap.com), and Globespan (www.globespancapital.com). Amobee has commercial offices in London and San Francisco, with R&D in Herzliya, Israel.