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Amobee Media Systems Opens New World Headquarters in San Francisco, California.


LONDON & SAN FRANCISCO -- Amobee Media Systems Amobee Media Systems

Company

Amobee Media Systems, based in San Francisco, CA, was founded in 2005 by CEO Zohar Levkovitz, a mobile industry veteran and former executive with Comverse.
 announced today the opening of its new world headquarters in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
. The company also has commercial offices in London, England and R&D in Herzliya, Israel.

"We have quickly built an outstanding team of media strategists and wireless experts capable to ad-fund the entire mobile business," said Zohar Levkovitz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Amobee. "We believe the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).

The San Francisco Bay Area, colloquially known as the Bay Area or The Bay
 is one of the most important centers of innovation in the world. The opening of our new headquarters is the next logical step in our growth and gives us the environment necessary to advance our creativity in building a revolutionary mobile media system."

Amobee Media Systems is the first and most advanced ad server dedicated exclusively to funding mobile applications, content and communication (including browsing, video & music, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  and games). Amobee recently announced results from multiple trials with tier 1 operators that demonstrated how the use of advertising to fund mobile services will significantly increase the consumption of mobile content and generate new revenue streams for mobile operators.

About Amobee Media Systems:

Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to ad-fund all non-voice related applications and services: WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 Browsing, Video & Music, SMS, MMS, and Games. This "opt-in" system puts the user in control and at the centre of the mobile consumption experience and is capable of increasing usage of mobile data applications while giving them the ability to consume more for less. Advertising impressions occur with full user consent and are inserted in a relevant, contextual, targeted and non-intrusive manner.

Amobee has raised capital from, Accel Partners (http://www.accel.com), Sequoia (http://www.sequoiacap.com) and Globespan Capital Partners (http://www.globespancapital.com) with commercial offices in London and San Francisco and R&D in Herzliya, Israel.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 22, 2007
Words:310
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