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Ammerman Experience Offers Publications That Address Growing Crisis of Confidence in Business.


Business Editors

HOUSTON--(BUSINESS WIRE)--Feb. 12, 2002

Daily headlines questioning business practices and ethics are creating new communications challenges for companies - even those with squeaky-clean income statements and balance sheets.

The Ammerman Experience, a nationally recognized crisis management and media skills development firm, has prepared two special publications to help businesses communicate effectively in an environment increasingly characterized by mistrust and skepticism.

While many companies have not been directly impacted by events such as the collapse of Enron, the anthrax anthrax (ăn`thrăks), acute infectious disease of animals that can be secondarily transmitted to humans. It is caused by a bacterium (Bacillus anthracis  scare and the terrorist attacks of Sept. 11, the "carryover carryover n. in taxation accounting, using a tax year's deductions, business losses or credits to apply to the following year's tax return to reduce the tax liability. (See: carryback)  effect" is forcing them to re-evaluate the effectiveness of their current crisis response plans and communications strategies.

"Communicating in Times of Crisis" is a 12-page report examining the new era of crisis management and communications created by the catastrophic events of Sept. 11, 2001.

"Twelve Tactics for Better Investor Conference Calls" is an article containing tips to help improve the delivery of critical information to investors and their advisors. It shows executives how to abandon comfortable, but outdated and self-defeating, communication patterns.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Terri Saylor, president and COO of The Ammerman Experience, "Company officers, media spokespeople, and investor relations Investor relations

The process by which the corporation communicates with its investors.
, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  and consumer affairs personnel are operating in an environment where trust and credibility are continually questioned. Many employers are struggling to reassure re·as·sure  
tr.v. re·as·sured, re·as·sur·ing, re·as·sures
1. To restore confidence to.

2. To assure again.

3. To reinsure.
 employees, while workers focus on their safety, their security and their jobs. These and other new dynamics pose serious challenges for business professionals who must continue to run their operations, while being responsive to the information needs of people inside and outside their organizations."

The special reports are available at no cost by calling The Ammerman Experience at 800/866-2026. They are also available on-line at www.ammermanexperience.com.

The Ammerman Experience is a Houston-based communication-skills development firm with clients worldwide. For nearly 30 years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 company has provided state-of-the-art media training, presentation-skills development and crisis communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.  counsel. It also conducts specialized training for public meetings and other situations.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 12, 2002
Words:324
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