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Amity Leather Products Company changes name to AR Accessories Group, Inc.


WEST BEND West Bend, industrial city (1990 pop. 23,916), seat of Washington co., E Wis., on the Milwaukee River; inc. 1885, consolidated with Barton in 1961. Tools and dies, plastics, machines, dairy items, and leather products are made there. A two-year branch of the Univ. , Wis.--(BUSINESS WIRE)--Aug. 29, 1996--Amity Leather Products Company has adopted a new corporate name, AR Accessories Group, Inc.

Amity am·i·ty  
n. pl. am·i·ties
Peaceful relations, as between nations; friendship.



[Middle English amite, from Old French, from Vulgar Latin *am
 will continue as the brand name of one of the company's product lines.

"We're very proud of the Amity name, but it is closely identified with only one of our product lines. Our new name, AR Accessories Group, better reflects both the current scope of the company's products and opportunities for future growth," said Larry Slowik, President and Chief Executive Officer of AR Accessories Group.

Slowik pointed out that the new corporate name retains ties to the company's heritage through the use of the initials A, for Amity, and R, for Rolfs. Rolfs is the name of the company's founder and also the name of another of the company's product lines.

"With the new name, we wanted to build on our great tradition here while at the same time broadening our corporate identity and giving the company the opportunity to strengthen its equity in the marketplace," Slowik said.

The new corporate name goes into effect immediately.

In addition to the Rolfs and Amity brands, AR Accessories Group designs and produces personal leather products under the La Garde La Garde is the name of several places: France
La Garde or Lagarde is the name or part of the name of several communes in France:
  • La Garde, Alpes-de-Haute-Provence, in the Alpes-de-Haute-Provence département
 brand name and other licensed brands. Founded in 1915, AR Accessories Group, Inc., a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
, is a major leather goods manufacturer based in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

AR Accessories Group's headquarters are located in West Bend, Wis., along with a production and distribution facility. AR Accessories Group also has manufacturing plants in Puerto Rico and Ireland, as well as a national sales office in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. It also owns 75 Wallet Works factory stores throughout the country. The company employs 1,200 people.

CONTACT: AR Accessories Group, Inc., West Bend

Paul Christensen, 414/335-1000
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 29, 1996
Words:294
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