Printer Friendly
The Free Library
14,680,088 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Amity Entertainment and Quattro Consumer Products Sign BIG COMFY COUCH Licensing Representation Deal; Expanded Licensing Initiative to Support 22 New Episodes.


NASHVILLE, Tenn. & SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. -- Amity am·i·ty  
n. pl. am·i·ties
Peaceful relations, as between nations; friendship.



[Middle English amite, from Old French, from Vulgar Latin *am
 Entertainment, Inc., holder of worldwide merchandising and licensing rights to THE BIG COMFY COUCH (www.bigcomfycouch.tv), has chosen Santa Monica, CA-based Quattro Consumer Products (formerly J.A. Roth & Associates) to represent the pre-school children's property to manufacturers, retailers and other potential licensees. The licensing agreement follows on the heels of Amity's recent partnership with Weekly Reader Corporation to bring THE BIG COMFY COUCH's new emphasis on healthy living into 65,000 kindergarten classrooms reaching over 1 million children daily in 2006-07.

THE BIG COMFY COUCH television series is in production of 22 new episodes for delivery in spring and summer of 2006 to public television stations in the U.S. and to Treehouse in Canada. The touring show of THE BIG COMFY COUCH, meanwhile, continues to play to audiences across the U.S. and Canada.

"THE BIG COMFY COUCH is celebrating over 10 years of continued popularity with kids and parents," said Stephen Elsky, president and COO of Amity Entertainment. "With the production of new episodes, it was important that we enlist a licensing partner with an understanding of the children's market. The Quattro partners, Jay Roth and Russell Binder, are well experienced in representing children's properties and we look forward to this partnership as we find new ways to grow the property and provide quality products."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Russell Binder, President of Quattro Consumer Products, "We are excited at the opportunity to represent and re-launch THE BIG COMFY COUCH to licensees and into the retail market. This evergreen preschool property which has been synonymous with synonymous with
adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as
 providing quality entertainment and positive social and emotional skills to children continues to attract audiences. With built-in support from both the TV and touring shows, backed by local market support, the Weekly Reader tie-in and the property's new emphasis on healthy living for kids, THE BIG COMFY COUCH is positioned for growth."

About Amity Entertainment

Amity Entertainment, based in Nashville with offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, is a multi-faceted production/distribution/licensing company. Its properties include The Big Comfy Couch, the Ernest feature films, other preschool properties - as well as more than 120 feature films including several dozen martial arts This is a list of martial arts, broken down by region and style. African martial arts
Eritrea
  • Testa
Nigeria
  • Dambe (Hausa Boxing)
South Africa
  • Nguni stick fighting
  • Rough and Tumble
Senegal
 titles.

About Quattro Consumer Products

Quattro Consumer Products is a uniquely positioned boutique licensing agency that serves a broad range of entertainment and lifestyle clients including Lions Gate Entertainment
Lions Gate redirects here, for other meanings see Lions' Gate (disambiguation)‎.
Lions Gate Entertainment Corporation, (usually renderred as Lionsgate
 and Revolution Studios in all areas of licensing and merchandising. Quattro is a scalable agency that accommodates any style of licensing program - from a major event motion picture to a brick by brick licensing approach for underground properties.

About THE BIG COMFY COUCH

The Big Comfy Couch (www.bigcomfycouch.us) is a Radical Sheep production created and produced by Cheryl Wagner. Executive producer is John Leitch. The program is produced in Canada and distributed in the U.S. by Amity Entertainment in association with presenting station Nashville Public Television. The Big Comfy Couch is distributed to public television stations by American Public Television American Public Television (APT) is the largest of the television syndication distributors of programming for public television stations in the United States. It began in 1961 as the Eastern Educational Television Network .

About Treehouse

Treehouse, seen in over 5 million homes across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. , offers a unique television environment that is in tune with the interests and developmental levels of pre-school children. Treehouse is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. Corus also owns Nelvana Limited, an internationally recognized producer and distributor of children's programming and products. The Company's other interests include music, television broadcasting and advertising services. A publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
, Corus is listed on the Toronto (CJR CJR Columbia Journalism Review
CJR Career Job Reservation
CJR Culpeper Regional Airport (airport code, VA)
CJR Commodity Jurisdiction Request
.NV.B) and New York (CJR) Exchanges. Corus' website can be found at www.corusentertainment.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Feb 7, 2006
Words:600
Previous Article:Transera(TM) Communications Receives Prestigious Frost & Sullivan 2005 Product Innovation Award.
Next Article:Mellon Financial Corporation Becomes Sponsor of 'Tutankhamun and the Golden Age of the Pharaohs' Exhibition at the Franklin Institute in Philadelphia.
Topics:



Related Articles
That's entertainment; Santa Monica firm tries to make sense of digital chaos. (Intertainer Inc.)
Battle of wills as big studios boycott NBC. (National Broadcasting Co. Inc.)
Broadcasters Call the Shots at Licensing 2K.(Brief Article)
KIDS/SNEAK PEEK : `COMFY COUCH' GIRL SURE TO BRING SMILES.(L.A. LIFE)
`ER' BIDDING WAR EXPECTED WHEN NBC DEAL EXPIRES.(L.A. LIFE)(Statistical Data Included)
SMALL SCREEN THE BUZZ ON TELEVISON.(U)
Animation studio adapting by drawing on licensing.(Head Start Entertainment )
New and improved biz at Licensing Show '05.
Licensors face digital challenge: toys vs. DVDs.
New platforms leave TV execs richly flustered.(MIPCOM Review)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles