Amid CAN-SPAM Compliance Concerns, EmailLabs to Address Trust-Based Email Marketing in May 13 Webinar.Business Editors/High-Tech Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--April 29, 2004 Senior Executives to Outline Steps 'Beyond CAN SPAM' During Online Raindance Event For marketers seeking to make sense of the increasingly complex world of email marketing post-CAN SPAM, two executives from EmailLabs will point the way during a May 13 webinar, "Beyond CAN SPAM: Building a Trust-Based Email Marketing Program." Loren McDonald, vice president of marketing, and Kirill Popov, director of ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. Relations & Delivery at EmailLabs (www.emaillabs.com), a leading provider of email marketing automation solutions, will lead the webinar, hosted by Raindance (www.raindance.com). The online event is scheduled to run from 2 pm to 3 pm EDT EDT abbr. Eastern Daylight Time EDT Eastern Daylight Time EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York EDT on the 13th. For registration and more information go to: http://events.raindance.com/iccdocs/seminarDesc.shtml?id=2941860&mode= cal&tz=PST PST Paroxysmal supraventricular tachycardia, see there . "While the federal CAN SPAM Act lays the foundation for more clearly differentiating 'spammers' from permission-based email marketers, the law has raised the bar for companies intent on enhancing their brands and advancing their reputation," McDonald said. "In an era of customer control, companies simply must go beyond CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) A U.S. statute effective January 1, 2004 that allows spammers to be fined up to $6 million. and 'opt-in,' and establish trust-based email marketing programs." McDonald and Popov will discuss why a trust-based approach is not only good policy, but enhances the bottom line through enhanced delivery and response rates, and stronger and more loyal customer relationships. "Focusing on this privacy and trust-centric approach will afford a higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and increase deliverability as a welcome side effect," Popov said. The webinar will outline the key elements of this trust-based approach, including compliance, permission, privacy, reputation and preferences. McDonald and Popov will address the importance of each element of the program, and outline best practice approaches that organizations can put into action. McDonald has more than 20 years of experience in marketing, including strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and consulting, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , new service development and online marketing. At EmailLabs he is responsible for corporate marketing activities and client consulting services. Prior to EmailLabs, he was founder and president of Intevation, an emarketing services firm specializing in email and search engine marketing. He has also held marketing executive positions at companies including USWeb/CKS (marchFIRST), NetStruxr and Arthur Andersen. McDonald is a frequent speaker and writer on permission email marketing trends and best practices, and is currently at work on a book on the subject. Popov is responsible for creating and enforcing strict usage and anti-spam policies, maintaining ISP and community relations, and overseeing all abuse and policy investigations and inquiries. Popov also works with EmailLabs' clients providing email best practice guidelines practice guidelines Medical practice A set of recommendations for Pt management that identifies a specific or range of range of management strategies. See Peer review organization, Practice standards. Cf 'Cookbook' medicine. and tips on content, design and list hygiene issues to minimize potential email delivery issues. He is a registered member of the SpamCon foundation, and represents EmailLabs on the Council for Responsible Email. About EmailLabs EmailLabs is a leading provider of advanced email technology solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (web-based) service, and is easily customized and integrated with a company's website, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. technologies. The company provides email marketing solutions to more than 300 companies, including Nokia, Agilent, PalmSource, Aon, Jupitermedia and Silicon Valley Bank. Headquartered in Redwood City, Calif., EmailLabs is a service of Uptilt, Inc. Uptilt is privately held and profitable. For more information, visit www.EmailLabs.com. |
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