Amid Boom in Local Search Market, ReachLocal CEO Zorik Gordon to Participate in AD:TECH Panel on 'Leveraging Local,' Tuesday, April 26.
WHO: Zorik Gordon, president, CEO and co-founder of ReachLocal
(www.ReachLocal.com). The company uses local search to bring
Internet marketing within reach of every business,
dramatically easing the process of finding customers online.
Prior to ReachLocal, Gordon served as chief executive officer
and vice present of corporate development for WorldWinner,
Inc., the leading provider of prize-based tournaments in
online games of skill.
WHAT: "Leveraging Local"
Local search is receiving lots of buzz, but what's the real
opportunity for national and local brands? An estimated 92
percent of local searches convert offline, so how can
advertisers track value? Is it even worth the trouble to
manage a local campaign? Panelists will explore the unique
landscape of local search and local online ads, its costs, the
players, and the potential payoff. Discussions include driving
foot traffic from local online ads, plus new technologies such
as pay-per-call and A9's local image search.
Joining Gordon on the panel will be representatives from
Knight-Ridder Digital, A9.com, and the Yellow Pages
Association. Dana Todd, co-founder and principal of Sitelab,
will serve as moderator.
WHEN: Tuesday, April 26, at 10:30 a.m. PDT
WHERE: AD:TECH 05 Conference, San Francisco Marriott Hotel,
San Francisco
WHY: While many large companies and corporations have an online
presence, how do you reach the firm "brick and mortar"
companies who advertise primarily in the Yellow Pages? Gordon
founded ReachLocal in part to answer the question, and will
address the issue during the AD:TECH panel session.
About ReachLocal ReachLocal's proprietary, patent-pending advertising platform gives local businesses prominent placement on leading search engines, including Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). and Yahoo!/Overture, along with online Yellow Pages companies and other popular commercial listings -- while limiting the display of the ads to only those people who live within specific geographic geographic /geo·graph·ic/ (je?o-graf´ik) in pathology, of or referring to a pattern that is well demarcated, resembling outlines on a map. geographic pertaining to geography. areas. ReachLocal is a Local Match Ambassador ambassador: see diplomatic service. ambassador Highest-ranking diplomatic representative of one government to another or to an international organization. with Yahoo!/Overture and a Qualified Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. Professional. Based in Encino, Calif., ReachLocal utilizes a nationwide network of independent sales agents to serve a diverse client base that includes auto dealers, dentists Dentists can refer to one of the following:
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