Amicada to Place Advertising Council TV PSAs On Web; Will Also Donate $1.1 million in Media Space.Business Editors/Technology Writers FORT LEE, N.J.--(BUSINESS WIRE)--June 26, 2001 The Advertising Council and Amicada, Inc. announced today that they have signed an agreement that will use Amicada's full-screen, full-motion TV-quality proprietary technology to transmit to the Internet TV (1) Watching TV programs on or from the Internet. There are countless video clips available on Web sites for streaming as well as subscription services that offer TV programs and movies for downloading. Public Service Advertisements (PSAs) produced for The Advertising Council. Amicada has also donated $1.1 million of media space for PSAs to assist the Advertising Council in launching more programs. Under the agreement, Amicada and its Platform Partners (premier Web platforms including The Globe, Blink, FamilyTime) will provide media space on its PACS (Picture ArChiving System) A storage and management system for high-resolution images. Typically pertaining to the medical field, images such as X-rays, MRIs and CAT scans require a greater amount of storage than other industries. (TM) online advertising system, delivering PSAs, originally produced for television, on behalf of several Ad Council's causes including Childhood Asthma Prevention, Drunk Driving Prevention, High School Dropout (1) On magnetic media, a bit that has lost its strength due to a surface defect or recording malfunction. If the bit is in an audio or video file, it might be detected by the error correction circuitry and either corrected or not, but if not, it is often not noticed by the human Prevention and others. Amicada's technology offers Internet users TV-quality content, both online and offline, irrespective of irrespective of prep. Without consideration of; regardless of. irrespective of preposition despite the bandwidth of their Internet connections. "Traditionally, television has been one of the strongest supporters of Ad Council PSAs, in terms of the advertising time the industry donates to our PSAs. During the past several years, we have seen Internet support grow by leaps and bounds," said Peggy Conlon President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Advertising Council. "That is why this partnership is a natural. Thanks to Amicada's new technology, we can reuse our award winning campaigns with no additional production cost and combine the impact of television with the reach of the Internet." This follows Amicada's recent agreements with Unilever and Messner Vetere Berger McNamee Schmetterer/Euro RSCG Messner Vetere Berger McNamee Schmetterer/Euro RSCG is an American advertising agency. Founded in 1986, it has had several name changes:
The non-profit Advertising Council is the leading producer of public service communications programs in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . It has an enviable and proud record of highly effective social advertising campaigns devoted to the public good. "One of the most rewarding aspects of creating a new technology is the ability to put it to good use," said Dr. E. Ted Prince, President and CEO of Amicada. "The Advertising Council does an amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. job, raising the profile of significant public issues. Amicada is proud to be a part of their public service advertising programs and for our technology to be put to such a worthwhile public cause. This partnership, with such a prestigious organization, along with the agreements we have already signed, provides further evidence that full-screen, full-motion advertising is set to take off as the leading interactive advertising vehicle." About The Advertising Council The Advertising Council is a private, non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. , which has been the leading producer of public service communications programs in the United States since 1942. The Council supports campaigns that benefit children, families and communities. The communications programs are national in scope and have generated strong, measurable results. Ad Council campaigns, such as "Friends Don't Let Friends Drive Drunk," "Take A Bite Out Verb 1. bite out - utter; "She bit out a curse" let loose, let out, utter, emit - express audibly; utter sounds (not necessarily words); "She let out a big heavy sigh"; "He uttered strange sounds that nobody could understand" of Crime," and "A Mind is a Terrible Thing to Waste," have helped to save lives and resources, to educate the public about issues and concerns of the day, and to make America a healthier country in which to live. In 1999, Ad Council campaigns received more than $1.5billion in donated media time and space. To learn more about the Ad Council and its campaigns, visit them at www.adcouncil.org. About Amicada Amicada (www.amicada.com) develops software for the delivery of full-frame, full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. commercials, both online and offline, irrespective of a user's Internet bandwidth. Its Personal Advertising and Content System TM PACS(TM) allows customers to deliver permission based content and advertising that combines conventional, existing creative work (television ads, print, radio, etc.) with the targeting, personalization, interactivity and e-commerce offered by the Internet. Amicada's PACS(TM) suite of commercial delivery and management tools offers partner platforms and publishers a revenue-generating alternative to banner commercials. Established in January 2000, the company's headquarters are in Fort Lee, New Jersey Fort Lee is a borough in Bergen County, New Jersey, United States. As of the United States 2000 Census, the borough population was 35,461. Fort Lee was formed by an Act of the New Jersey Legislature on March 29, 1904, from the remaining portions of Ridgefield Township. with R&D facilities located in Israel. |
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