Amicada and eUniverse Partner to Provide TV-Quality Video and Advertising on PCs via the Internet.Business Editors & High Tech Writers FORT LEE, N.J.--(BUSINESS WIRE)--Sept. 25, 2001 Initial Advertisers Include Salon Selectives Salon Selectives is a line of hair care products, ranging from shampoos and conditioners to mousses, sprays, gels, and oils. Salon Selectives was introduced as a level-based brand line to consumers by Helene Curtis, which it was acquired by Unilever in 1986, and has grown since; , Dove, Lipton Brisk, Volvo, The Advertising Council and Many Others Amicada, Inc., a company that delivers Interactive Television on Computers (iTV/PC(TM)) both online and offline via the Internet, today announced a partnership with eUniverse (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : EUNI EUNI Ethernet Uni ), the leading interactive entertainment network. Under the agreement, eUniverse will distribute full-screen, full-motion television-quality content and advertising through the eUniverse network. eUniverse is consistently ranked as a weekly Top-10 property according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen//NetRatings and provides a broad distribution channel for advertisers using the Amicada technology. The agreement represents a milestone in Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer. delivery, especially advertising as eUniverse goes well beyond the current techniques of interstitials, banners and streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. by delivering full-screen, full-motion television commercials to its users. Advertisers will benefit from being able to use the creative they have produced for TV and leveraging the brand-building power of those commercials. Amicada allows television-quality content and commercials to be delivered through the Internet, providing advertisers with a powerful opportunity to communicate with potential customers online with a minimal additional investment. Unilever [NYSE NYSE See: New York Stock Exchange : UN, UL], a global consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and conglomerate, is one of the first companies to sign an agreement with Amicada to participate in the launch, and commercials from several of its popular brands will be some of the first viewed on eUniverse - Salon Selectives, Dove and Lipton Brisk. In addition, advertising from Volvo, Club Med Club Med (short for Club Méditerranée) is a French corporation of vacation resorts found in many parts of the world, usually in highly exotic locations. It is seen by many as having started the all-inclusive resort concept, which is now a popular vacationing style for , AT&T, Monster.com, The Advertising Council and many others will participate. "eUniverse continues to offer its advertisers the greatest diversity for effective online and offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. ," said Brad Greenspan, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , eUniverse. "With the addition of Amicada's new service, traditional advertisers will have the opportunity to target our expansive online audience in a familiar and powerful medium." "Partnering with eUniverse is a huge opportunity for Amicada. The potential audience runs into millions and offers the critical mass advertisers demand for an effective advertising system", said Dr. E. Ted Prince, President and CEO of Amicada. "This is also a major step in the evolution of video online, particularly advertising by combining the proven benefits of large format units with streaming video and other techniques to provide a totally new advertising experience." About Amicada, Inc. Amicada (www.amicada.com) operates an Internet-based, TV service that delivers full-frame, full-motion video commercials and content, both online and offline, irrespective of a user's Internet bandwidth. This allows Web publishers to launch their own Internet-based TV channel. Its iTV/PC service allows Web publishers to monetize their delivery of TV-style content by allowing the delivery of permission based content and advertising that combines conventional, existing creative TV ads with the targeting, personalization, interactivity and e-commerce offered by the Internet. Its iTV/PC service offers Web publishers and on-line advertisers a revenue-generating alternative to banner advertisements, interstitials and streaming video that offers traditional brand-building power. Established in January 2000, the company's headquarters are in Fort Lee, New Jersey Fort Lee is a borough in Bergen County, New Jersey, United States. As of the United States 2000 Census, the borough population was 35,461. Fort Lee was formed by an Act of the New Jersey Legislature on March 29, 1904, from the remaining portions of Ridgefield Township. with R&D facilities located in Israel About eUniverse eUniverse, Inc. (www.euniverse.com) is the Internet's leading interactive entertainment network. Focusing on diversion-oriented content, eUniverse is consistently ranked as a top 10 weekly Internet property according to Nielsen//NetRatings. The eUniverse network includes Flowgo (www.flowgo.com), the largest entertainment Web site according to Nielsen//NetRatings; dating site Cupid Junction (www.cupidjunction.com); leading community site Just Say Wow (www.justsaywow.com); and one of the largest e-mail newsletter networks, delivering entertaining and informative content to more than 40 million subscribers, including the recently acquired IntelligentX family of online publications. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement Information contained in this press release contains "forward-looking statements" which can be identified by the use of forward-looking terminology such as "believes," "expects," "may," "should," or "anticipates": or the negative thereof or given that the future results covered by such forward- looking statements will be achieved. The preceding matters constitute cautionary statements identifying important factors with respect to such forward-looking statements, including certain risks and uncertainties that could cause actual results to vary materially from the future results covered in such forward-looking statements. Other factors could also cause actual results to vary materially from the future results covered in such forward- looking statements. |
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