Amicada and Unilever Sign Agreement for Full-Motion Video Advertising; TV-Quality Advertising in a Narrowband World.Business Editors FORT LEE, N.J.--(BUSINESS WIRE)--March 5, 2001 Amicada, Inc., a provider of technology for the delivery of online permission-based advertising via full-motion, full-frame video, today announced that it had signed an agreement with Unilever. The agreement allows Unilever to evaluate the efficacy of the technology, measure user acceptance and understand the long-term opportunities for the company worldwide. Under the agreement, Unilever will use media space on Amicada's on-line advertising system, delivering advertisements originally produced for television by Salon Selectives Salon Selectives is a line of hair care products, ranging from shampoos and conditioners to mousses, sprays, gels, and oils. Salon Selectives was introduced as a level-based brand line to consumers by Helene Curtis, which it was acquired by Unilever in 1986, and has grown since; . Amicada's technology offers consumers TV-quality content, both on-line and off-line, even over narrowband Internet connections. "Unilever believes that the utilization of full-frame, full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. content could be one of several new ways to connect with consumers interactively," said Eric Siebert, Director of Interactive Marketing for Unilever's North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Interactive Brand Center (IBC IBC International Building Code IBC Iraq Body Count IBC Institutional Biosafety Committee IBC Inflammatory Breast Cancer IBC International Business Company IBC Independence Blue Cross IBC Insurance Bureau of Canada IBC International Broadcasting Convention ), a unit responsible for developing interactive strategies for Unilever's brands. Unilever took an early position on the Web and through its partnerships, the IBC is committed to making the Web an even friendlier, more useful place for consumers. "This will open up new opportunities for advertisers such as Unilever to engage online consumers with the brand equity and brand imagery of the television medium," continued Siebert. "We firmly believe that on-line advertising will grow strongly and that Unilever must continue to seek out new communication models that fully exploit the power of technology and the interactive media. Amicada's system represents an exciting development that offers just these capabilities." "We are excited to be working with such a blue-chip company Blue-chip company Used in the context of general equities. Large and creditworthy company. Company renowned for the quality and wide acceptance of its products or services, and for its ability to make money and pay dividends. Gilt-edged security. as Unilever," said Dr. E. Ted Prince, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Amicada. "Unilever is a global leader in advertising, having blazed the way for showing the industry new techniques for creating and promoting brands. Unilever has recognized how quickly the world of online advertising is moving and we are proud to have been chosen to work with them with our new advertising system." About Unilever Unilever (NYSE NYSE See: New York Stock Exchange : UN, UL) is one of the world's largest consumer products companies with annual sales of approximately $46 billion in 2000. It produces and markets a wide range of foods and home and personal care products. Unilever operates in 88 countries around the globe and employs approximately 300,000 people. In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Unilever sales were approximately $11 billion in 2000. It employs some 28,000 people and has 104 offices and manufacturing sites in 27 states. Some of their major products are: Unilever Bestfoods - North America: Lipton teas, soups, recipe products and side dishes; Wish-Bone salad dressings; Lawry's seasonings and specialty sauces; Imperial, Promise, Country Crock crock - [American scatologism "crock of shit"] 1. An awkward feature or programming technique that ought to be made cleaner. For example, using small integers to represent error codes without the program interpreting them to the user (as in, for example, Unix "make(1)", which , "I Can't Believe It's Not Butter This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. !", Brummel & Brown spreads and sprays; Ragu pasta and pizza sauces; Five Brothers premium pasta sauces; Knorr soups, sauces and bouillons; Hellmann's mayonnaise and dressings; Skippy peanut butter; Bertolli Olive Oil; Klondike, Good-Humor, Popsicle, Breyers and Ben & Jerry's ice cream products; Gorton's frozen seafood products and Slimo Fast nutritional and health snack products. Unilever Home and Personal Care - North America: Wisk, "all" and Surf laundry detergents; Snuggle fabric softener; Sunlight dish detergents; Lever 2000, Caress, Dove, Degree, Pond's and Vaseline skin care, deodorant deodorant /de·odor·ant/ (de-o´der-int) 1. masking offensive odors. 2. an agent that so acts. de·o·dor·ant n. and soap products; Q-tips cotton swabs and cotton balls; Mentadent oral care products; Finesse, Salon Selectives, Suave suave adj. suav·er, suav·est Smoothly agreeable and courteous. [French, agreeable, from Old French, from Latin su and ThermaSilk hair care products; and Calvin Klein, Nautica, Vera Wang cosmetic and fragrance products. About Amicada, Inc. Amicada (www.amicada.com) is a company delivering full-frame, full-motion video, both online and offline, irrespective of a user's Internet bandwidth. This offers a new, different and significantly more effective method of permission advertising via the Internet; combining the efficacy of conventional creative work (television ads, print, radio, etc.) with the targeting, personalization, interactivity and e-commerce offered by the Internet. Licensing Amicada's suite of ad delivery and management tools offers partner platforms and publishers an effective revenue-generating alternative. The company was established in January 2000 in the US by Jon Sumroy and Alan Wolpert, the R&D is located in Israel. |
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