Amherst Media.Amherst Media PO Box 586, Buffalo, NY 14226 www.amherstmedia.com Four new photography guides instruction neo-pro and would-be pro photographers on some of the foundations of achieving and marketing professional-quality work. Jeff Smith's PROFITABLE PORTRAITS: THE PHOTOGRAPHER'S GUIDE TO CREATING PORTRAITS THAT SELL (1584281529, $29.95) tells how to target a client's needs to create a salable sal·a·ble also sale·a·ble adj. Offered or suitable for sale; marketable. sal  a·bil portrait. In choosing this focus over that of producing an artistic product, chapters are able to focus on identifying a client's unique tastes, using that knowledge to create demand for work, and making associated decisions from clothing and background choices to lighting and posing. Especially powerful when covering photo repair and retouching. Stephen A. Dantzig, PsyD.'s LIGHTING TECHNQIUES FOR FASHION AND GLAMOUR PHOTOGRAPHY Glamour photography is the photographing of a model with the emphasis on the subject. Photographers use a combination of cosmetics, lighting and airbrushing techniques to produce the most physically appealing image of the model possible. (1584281472, $29.95) focuses on light and its effects on setting mood. Learn how light affects photo quality, how to meter for excellent exposures for either film or digital modes, and how to control image color and lighting through a title which focuses exclusively on fashion photography needs. Next, market your photography skills with Kathleen Hawkins' MARKETING & SELLING TECHNIQUES Selling technique is the body of methods used in the profession of sales, also often called personal selling. Techniques in use in selling interviews vary from the highly customer centric consultative selling to the heavily pressured "hard close". FOR DIGITAL PORTRAIT PHOTOGRAPHY The goal of portrait photography is to capture the likeness of a person or a small group of people, typically in a flattering manner. Like other types of portraiture, the focus of photograph is the person's face, although the entire body and the background may be included. (1584281634, $34.95), which covers all the basics from identifying a market niche to target photo marketing to advertising effectively, proofing presentation tips, and developing a personal website. Color and black and white photo examples abound. If you're an Adobe Photoshop See Photoshop. beginner and just want to learn basic photo touching elements, be sure to pick up Michelle Perkins' BEGINNER'S GUIDE TO ADOBE PHOTOSHOP ELEMENTS Adobe Photoshop Elements is the consumer version of the Adobe Photoshop raster image editing product, sold at a fraction (roughly 1/6th) of the cost of the professional product or bundled with related hardware such as scanners and digital cameras. : EASY LESSONS FOR RAPID LEARNING AND SUCCESS! (1584281383, $29.95). Chapters review all the basics of how to work with digital images in Elements: from adjusting color and converting images to sepia SEPIA - Standard ECRC Prolog Integrating Applications. Prolog with many extensions including attributed variables ("metaterms") and declarative coroutining. "SEPIA", Micha Meier <micha@ecrc.de> et al, TR-LP-36 ECRC, March 1988. Version 3.1 available for Suns and VAX. to using filters, working with layers, and adding artwork to a photo. All are excellent, basic photography references: very highly recommended.
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