Amgen and Heartbeat to present on KOL Management at Pharma IT Summit.Business Editors/Health/Medical Writers Pharma IT Summit NEW YORK--(BUSINESS WIRE)--March 12, 2004 Rick Hertz, Associate Director of Marketing at Amgen, and Larry Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , Vice President and General Manager of Heartbeat Digital, will be giving a key presentation at next week's Pharma IT Summit in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Mr. Hertz and Mr. Cohen will be presenting on the topic of "KOL KOL Kings of Leon (UK band) KoL Kingdom of Loathing (online game) KOL Key Opinion Leaders KOL Key Opinion Leader KOL Kiss on Lips KOL Key Objects Library KOL Knights of Labor KOL Key-Oriented List Relationship Management," or "KRM KRM Knowledge Resource Management ." KOLs, or key opinion leaders, are well-respected physicians who are considered thought leaders in a particular therapeutic area. KOLs are critical to the successful development and marketing of new pharmaceutical products, yet programs for managing these crucial relationships tend to be immature, redundant and inefficient. The two speakers will be presenting a detailed model for KOL Relationship Management, based on the use of novel technology for identifying, profiling, and communicating with KOLs. Critically, the success of KRM programs rests not only on the technology, but also on a well-integrated training and change management process. The KOL Relationship Management presentation will be given at 4PM on Thursday, March 18 at the Jacob Javits Convention Center in New York. For more information, contact Larry Cohen at 212-941-9041. To register for the conference, contact Institute for International Research at 212.661.3500 or online at http://www.iirusa.com/pharmaitsummit/index.cfm. About Amgen -- Based in Thousand Oaks, California Thousand Oaks, commonly referred to as "T.O." by residents, is a city in southeastern Ventura County, California, in the United States. It was named after the many oak trees that grace the area, and the city seal is adorned with an oak. , Amgen is one of the world's foremost biotechnology pharmaceutical companies. The company's roster of leading medical products include Aranesp(R), Enbrel(R) and Neulasta(R). About Heartbeat Digital -- Heartbeat Digital is a New York-based software development and interactive marketing company specializing in Digital Asset Presentation Management solutions for the Pharmaceutical and Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Industries. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion