Ames Stores Chooses RTMS to Strengthen Customer Relationships; Individualized Marketing Solution to Bolster Loyalty.MILWAUKEE--(BUSINESS WIRE)--Sept. 20, 1999-- RTMS RTMS Repetitive Transcranial Magnetic Stimulation RTMS Remote Traffic Microwave Sensor RTMS Real Time Management System RTMS Real Time Monitoring System RTMS Radar Target Measurement System RTMS Read The Manual Stupid RTMS Remote Testing & Monitoring Software , Inc., the leader in individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. marketing solutions for retail, today announced the addition of Ames Stores (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AMES) to its rapidly expanding customer base. Ames will use RTMS' solutions to deliver superior customer service and build stronger relationships with more than two million loyalty program members. Ames, based in Rocky Hill Rocky Hill, town (1990 pop. 16,554), Hartford co., central Conn., a suburb of Hartford, on the Connecticut River; settled c.1650, inc. 1843. Chemical coatings and synthetic textiles are made there. Rocky Hill was an important river port from 1700 to 1820. , Conn. is the nation's largest regional full-line discount retailer with over 450 stores in the Northeast. The company will leverage RTMS' flagship software, Archer, to understand the shopping behavior and personal preferences of a core group of its best shoppers: members of its `55 Gold' loyalty program. `55 Gold,' a five-year-old program, gives senior citizens discounts and special promotions when they shop at Ames on Tuesdays. The program has significantly expanded with Ames' recently completed acquisition of Hills Department Stores Hills Department Store was a Canton, Massachusetts-based department store chain that existed from 1957 to 1999. History Beginning Herbert H. Goldberger, the founder of Hills, sold the chain to SCOA Industries of Columbus, Ohio in 1964. and the company expects to leverage the Archer solution to help strengthen customer satisfaction among this growing customer base. Ames will use Archer to create unique promotions based on individual transaction histories, including special discounts and a program newsletter for members of the `55 Gold' program. Ames evaluated multiple suppliers before selecting RTMS. The company was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a solution that could provide robust analysis of millions of transactions, and real-time updates in an easy-to-use format. Ames selected RTMS based on the transaction-level detail of Archer, and the company's significant retail expertise. "Putting the customer first has always been our highest priority," said Michael Renaud, director of database marketing and research at Ames. "RTMS' solution for individualized marketing makes it possible for us to build lifelong relationships with customers that will have a very positive impact on the bottom line." About the Companies: RTMS is a leading provider of fully integrated customer relationship management solutions for individualized marketing. The company also provides value-added consulting services and production management systems to customer-oriented business of all kinds. Its Archer Software is used by major companies that need to rapidly launch, measure and refine customized marketing initiatives to maintain their market leadership. Clients include Kohl's Department Stores, Sears Canada, Bridgestone/Firestone, Carson Pirie Scott Carson Pirie Scott & Co., known informally as Carson's, is a chain of traditional department stores that have been in business for over 150 years. Their product price points are targeted to the moderate-to-upscale shopper. , Filene's Basement, Saks, Inc. and Applied Power. The company, founded in 1989, is based in Milwaukee, Wis., and is privately held. It can be reached at www.rtms.com. With over 450 stores, including the recently acquired Hills stores and certain former Caldor sites, located in 19 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , Ames is the nation's largest regional full-line discount retailer with annual sales of almost $4 billion. Ames offers a broad range of merchandise categories including family apparel, housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , domestics, electronics, ready-to-assemble and patio furniture, jewelry, craft and pet supplies, health and beauty care items, stationery, sporting goods, toys, seasonal products and more. To learn more about Ames please visit www.amesstores.com on the World Wide Web. |
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