Ames Announces Bonus Discount To 55 Gold Customers.Business Editors ROCKY HILL Rocky Hill, town (1990 pop. 16,554), Hartford co., central Conn., a suburb of Hartford, on the Connecticut River; settled c.1650, inc. 1843. Chemical coatings and synthetic textiles are made there. Rocky Hill was an important river port from 1700 to 1820. , Conn.--(BUSINESS WIRE)--July 19, 2001 For one day only, Ames Ames, city (1990 pop. 47,198), Story co., central Iowa, on the Skunk River; inc. 1870. Its chief manufactures are electronic, water-analysis, and water-treatment equipment; motor vehicles; construction materials; and machinery. Iowa State Univ. will upgrade its traditional 10% 55 Gold discount to 15%, applicable on all in-store merchandise, including sale items Ames Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AMES) announced today the introduction of 55 Gold(R) Bonus Day, a one-day incentive for its approximately 2.5 million active 55 Gold members. The one-day event one-day event a contraction of the three-day event but like that contest is aimed at selecting the best all-round horse and rider. The events usually contested are show-jumping, dressage and cross-country. increases the regular 55 Gold member discount of 10% to 15%. 55 Gold Bonus Day is Tuesday, July 24, 2001. Already one of the busiest shopping days of the week for Ames, the Tuesday incentive is intended to thank Ames' senior shoppers for their loyalty. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Joseph R. Ettore, Ames' chairman and chief executive officer, "Our 55 Gold customer is an exceptionally loyal customer. We hope that in a small way this program can communicate to Ames' senior shoppers that we not only value their business, but look for ways to help them maximize their buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. ." Introduced on the heels of Ames' two Tax-Rebate programs, 55 Gold Bonus Day is another example of the Company's new, aggressive approach to marketing and promotion. New initiatives have been implemented to reinforce for core customers that their loyalty is appreciated, and to encourage new customers to shop the stores and experience the Company's many Bargains by the Bagful(R). 55 Gold is a registered servicemark for Ames Department Stores, Inc. The program is free to Ames customers 55 years of age and older, and offers a 10% discount on Tuesdays on all in-store merchandise, including sale items. Seniors can also take advantage of extra shopping time, as stores open one hour early on 55 Gold Tuesdays. Ames Department Stores, Inc., a FORTUNE 500(R) company, is the nation's largest regional, full-line discount retailer with annual sales of approximately $4 billion. With 452 stores in the Northeast, Mid-Atlantic and Mid-West, Ames offers value-conscious shoppers quality, name-brand products across a broad range of merchandise categories. For more information about Ames, visit www.AmesStores.com or www.AmesStores.com/espanol. To find the location of the Ames store nearest you, dial 1-800-SHOP-AMES. |
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