Ameritrade and Hilton HHonors Launch Relationship; HHonors Members Can Earn HHonors Points By Opening an Ameritrade Account.

Business Editors/Travel Writers

BEVERLY HILLS, Calif. & OMAHA, Neb.--(BUSINESS WIRE)--Dec. 10, 2002

Investors now have a new way to earn points towards travel rewards thanks to an agreement between Hilton HHonors(R), one of the world's leading guest reward programs, and Ameritrade(R) Holding Corporation (Nasdaq:AMTD), the champion of the independent investor and number one broker in the world measured by online equity trades.

"By creating marketing alliances with industry-leading brands like Hilton HHonors, we provide additional opportunities for independent investors choosing Ameritrade for their investing needs," said Anne Nelson, Ameritrade's chief marketing officer.

This offer is tiered to appeal to many types of investors who open an Ameritrade account with at least $2,000. Beginning Dec. 6, 2002, HHonors members may earn (a):

-- 3,000 bonus points for a minimum deposit of $2,000;

-- 10,000 bonus points for a minimum deposit of $7,500; and

-- 25,000 bonus points for a new account opened with a minimum of $15,000.

"We continually seek innovative ways to help our members achieve their travel and financial goals," said Jeffrey Diskin, president and chief operating officer of Hilton HHonors Worldwide. "Teaming up with Ameritrade demonstrates the HHonors commitment to offering yet another way to earn points towards free travel while members manage their portfolios."

About Ameritrade Holding Corporation

Ameritrade Holding Corporation (www.amtd.com) has a 27-year brokerage history of providing a self-directed approach to investment services. The Company, through its Private Client and Institutional Client divisions, provides tiered levels of brokerage products and services tailored to meet the varying investing, trading and execution needs of individual investors, financial institutions and corporations. Ameritrade's landmark merger with Datek Online Holdings Corp. combines the client service, technology, products and innovation of both companies to bring enhanced value to its clients and shareholders.

About the HHonors Program

Hilton HHonors is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. Enrolled members can Double Dip(R) to earn HHonors points and airline miles for the same stay, at nearly any rate, at more than 2,400 participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Homewood Suites by Hilton and Scandic hotels around the world.

HHonors is the only program that offers travelers a two-way exchange between hotel points and airline miles with participating airlines through the unique HHonors Reward Exchange.

Due to the unmatched flexibility, generosity and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.

Membership in HHonors is free. Travelers may enroll online by visiting www.hiltonhhonors.com. Or, to enroll instantly in the program and make reservations, consumers in the U.S. and Canada may call 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations Worldwide office in their area. Travelers also may enroll at any participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Homewood Suites by Hilton or Scandic hotels around the world.

The following trademarks are owned by Hilton Hospitality, Inc.: Hilton(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Homewood Suites(R) by Hilton. HHonors(R), Double Dip(R), Double Dipping(R) and Points & Miles(R) are trademarks owned by Hilton HHonors Worldwide LLC. Conrad(R) is owned by Conrad Hospitality, LLC.

Ameritrade(R) is a registered trademark of Ameritrade IP Company, Inc. Used with permission.

(a) The account must remain open for a minimum of six months in order to earn the full bonus points. This offer is available to participants through Nov. 30, 2003. Go to www.ameritrade.com/hhonors/ for full terms and conditions.