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Ameritrade Reports New Accounts and Average Trades Per Day for March.


Business Editors

OMAHA Omaha, city, United States
Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857.
, Neb.--(BUSINESS WIRE)--April 12, 2001

Ameritrade Holding Corporation (Nasdaq:AMTD AMTD Arithmetic Mean Temperature Difference
AMTD Automatic Magnetic Tape Distribution
AMTD Affordability and Manufacturing Technology Demonstration
), the brokerage industry technology leader, reports continuing growth in its core online brokerage business. For March 2001, the Company opened 56,000 new accounts(a) for a total of 1,478,000 open accounts. Ameritrade also reported average daily trade volume during March of 100,000 trades per day.

Ameritrade is in the process of finalizing recent staff reductions which will total about 270 to 300 associates. Due to continuing slow market activity, further reductions were made. As a result, Ameritrade anticipates savings on an annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 basis of approximately $12 million. This includes Ameritrade's subsidiary, OnMoney.

Ameritrade will also be reducing its $200 million advertising budget by approximately $50-60 million. Current projections will be made in the "Outlook" section of the corporate website on Tuesday Tuesday: see week. , April 24 with their earnings release.

About Ameritrade Holding Corporation (Nasdaq:AMTD)

Ameritrade Holding Corporation (www.amtd.com) is a pioneer in the online brokerage industry with a 25-year history of providing customers a self-directed approach to brokerage services. The award-winning Company, through its broker/dealer subsidiaries, provides brokerage and clearing services to self-directed individual consumer investors and to financial institutions.

This document contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 regarding future events or the future performance of the company. Various factors could cause actual results to differ materially from those anticipated. Readers of this document are advised to check the documents filed by the company with the Securities & Exchange Commission, including Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and 10-Q for descriptions of risks and uncertainties related to forward-looking statements.

(a)Ameritrade reports "new" accounts upon customer funding of an account.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 12, 2001
Words:272
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