Ameritrade Reports New Accounts and Average Trades Per Day For December.

Business Editors

OMAHA, Neb.--(BUSINESS WIRE)--Jan. 8, 2001

Ameritrade Holding Corporation (Nasdaq: AMTD), the brokerage industry's technology leader, reports continuing growth in its core services. For December 2000, 52,000 new accounts were opened. This represents a 30 percent increase from 40,000 new accounts opened in November 2000. Ameritrade has opened 134,000 new accounts this quarter, matching new accounts opened during the same period last year. The Company reports "new" accounts upon customer funding of an account. At the end of December, the Company had 1,356,000 open accounts.

The Company also reported average daily trade volume during December of 115,000 trades per day. This represents a 10 percent increase from 105,000 trades per day in December 1999. Ameritrade averaged 111,000 trades per day for the first quarter of fiscal 2001, a 37 percent increase from 81,000 trades per day during the same period last year.

Outlook

Ameritrade has updated its current projections for the Company's main business drivers in the Investor Relations "Outlook" section of its corporate website located at www.amtd.com.

About Ameritrade Holding Corporation

Ameritrade Holding Corporation (www.amtd.com) is a pioneer in the online brokerage industry with a 25-year history of providing customers a self-directed approach to brokerage services. The award-winning company, through its broker dealer subsidiaries, provides brokerage and clearing services to self-directed individual consumer investors and to financial institutions.