Ameritrade Online Investor Index Now Offers Commentary and Analysis to the Public On Site.

Business Editors

OMAHA, Neb.--(BUSINESS WIRE)--July 13, 2000

Ameritrade Holding Corporation (Nasdaq: AMTD), one of the world's leading providers of discount brokerage and financial services, announced today that a group of leading financial analysts and commentators is now providing third-party editorial perspective and analysis on the Ameritrade Online Investor Index.

"We're pleased to announce the addition of the `Buckey Buzz' commentary," said Tom Lewis, CEO of Ameritrade Holding Corporation. "These expert commentators and analysts are a great complement to the Ameritrade Online Investor Index and provide independent investors with valuable perspective."

The concise and entertaining commentary focuses on the top 10 buy and sell stock listings on the Ameritrade Online Investor Index, including new additions, and those that have shifted in position.

The commentators include:

-- Robert Metz, who originated the Marketplace column for The

New York Times business page and is a former managing

editor of Financial News Network;

-- Nancy Dunnan, a New York-based financial analyst and

advisor and award-winning author of financial books,

including "The Dun & Bradstreet Guide to Your Investments

1999;"

-- John Tompkins, former financial editor at BusinessWeek and

a business reporter for both The New York Times and The

Wall Street Journal;

-- Isadore Barmash, a former The New York Times retail

columnist;

-- George Stasen, a veteran securities analyst who set up a

pioneering mutual fund in 1980 to invest in pharmaceutical

and related issues and who is co-author with Metz of "It's

A Sure Thing," an investors' guide.

"We will tell what it all means. We will provide news on stocks that are new or have changed dramatically in ranking. We'll also provide analysis on why the news is interesting and useful for online investors," said Robert Metz, who heads the consortium of writers providing commentary for the site and is chief executive officer of Creative Writers, Inc. John Rhein is publisher.

BuckeyBuzz.com operates a web site on which the group provides commentary and analysis about the market as a whole in addition to commentary on the Index. The Index commentary is accessible through a link on the Ameritrade Index page of the Ameritrade Index website (www.ameritradeindex.com). Ameritrade Holding and its subsidiaries do not provide their own commentary, analysis or recommendations.

The Ameritrade Online Investor Index, www.ameritradeindex.com, is the first daily gauge of the behavior of online investors, measuring whether Ameritrade, Inc. customers are net buyers or sellers on a given day, as well as identifying the top 10 stocks bought and sold by Ameritrade, Inc. customers. The Index site has recently implemented several upgrades including streaming video tutorials for newcomers which discuss the development of and potential uses for the Index. Ameritrade Holding Corporation provides Index data to all news media free of charge.

Ameritrade Holding Corporation (www.amtd.com) is a pioneer in the discount and online brokerage industry. The Company provides brokerage services and clearing services to self-directed individual consumer investors and to financial institutions through its subsidiaries. Subsidiaries of Ameritrade Holding include: Ameritrade, Inc. (www.ameritrade.com), a leading online deep discount brokerage firm; Accutrade, Inc. (www.accutrade.com), a discount brokerage delivering superior levels of personal service and support to its clients; AmeriVest, Inc. (www.amerivestinc.com), a provider of third-party discount brokerage services and other financial services to commercial banks, credit unions and thrift institutions; Advanced Clearing, Inc. (www.advancedclearing.com), a securities clearing firm providing clearing services to each subsidiary as well as other financial institutions; as well as OnMoney (www.onmoney.com), which provides financial information aggregation for investors.