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Ameritrade Offers Free ETF Trades to Promote Awareness.


Business Editors

OMAHA--(BUSINESS WIRE)--May 18, 2004

Ameritrade Holding Corporation (Nasdaq:AMTD AMTD Arithmetic Mean Temperature Difference
AMTD Automatic Magnetic Tape Distribution
AMTD Affordability and Manufacturing Technology Demonstration
) today announced a promotional offer that provides five commission-free Internet Exchange See IXP and NAP.  Traded Fund (ETF ETF

See Exchange Traded Fund.


ETF

See exchange-traded fund (ETF).
) trades to current and prospective Ameritrade, Inc. clients.(1)

"Our research has shown that most individual investors are not familiar with ETFs, with the opposite being true for institutional investors Institutional Investor

A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions.
, who have utilized these funds for years," said Joe Moglia Joe Moglia is the current CEO of TD Ameritrade, the largest online discount brokerage firm in the world.

Born in Queens, New York, Moglia was a football coach for 16 years, finishing as a Dartmouth College assistant from 1981-1983.
, chief executive officer. "This promotion is about building awareness and educating individual investors about this alternative investment vehicle."

Offer Details:

-- Existing clients will receive five commission-free Internet

ETF trades, to be utilized June 1-30.

-- New clients opening an Ameritrade account between June 1-30,

will receive five commission-free Internet ETF trades to use

in their first 30 days.

-- For more information on this promotional offer, please visit

www.ameritrade.com/5free/ on June 1st.

Individuals interested in learning more or pursuing an ETF investment strategy will also benefit from the tools, educational materials and information available through the Ameritrade ETF Center. This online resource provides news, charting, screening tools and guides to the pros and cons pros and cons
Noun, pl

the advantages and disadvantages of a situation [Latin pro for + con(tra) against]
 of ETF investing. To learn more, visit www.ameritrade.com/etf.

About Ameritrade Holding Corporation

Ameritrade Holding Corporation has a 29-year history of servicing self-directed investors through its brokerage subsidiaries. Ameritrade develops and provides innovative products and services tailored to meet the varying investing and portfolio management needs of individual investors and institutional distribution partners. A brokerage industry leader, Ameritrade, Inc, a subsidiary of Ameritrade Holding Corporation, received Forbes "Best of Web" honors. For more information, please visit www.amtd.com.

(1)Ameritrade, Inc., member NASD/SIPC. Frequent dollar cost averaging with ETFs may generate trading costs Trading costs

Costs of buying and selling marketable securities and borrowing. Trading costs include commissions, slippage, and the bid/ask spread. See: Transactions costs.
 that outweigh any cost benefit over a traditional mutual fund. Active traders may not experience the same ETF cost benefits as long-term investors Long-term investor

A person who makes investments for a period of at least five years in order to finance his or her long-term goals.
. ETFs trade at current market price. Trading prices Trading price

The price at which a security is currently selling.
 are subject to market pressure and may not reflect the actual Net Asset Value of the fund.

Five commission-free Internet ETF trades offer is valid for all new accounts opened between 6/1/04 and 6/30/04. Free ETF trades will be available the day after account opening. Qualified ETF trades must execute within 30 days of account opening. Ameritrade does not promote specific securities or the use of any specific strategy. Ameritrade accounts are self-directed and you must make an independent decision regarding what type of transactions are suitable for you based on your risk tolerance Risk Tolerance

The degree of uncertainty that an investor can handle in regards to a negative change in the value of their portfolio.

Notes:
An investor's risk tolerance varies according to age, income requirements, financial goals, etc.
, investing style and financial goals. Limit one offer per promotion. Offer is not transferable.

25 commission free trades offer valid for new Individual and Joint accounts opened and funded with at least $1,000 between 01/06/04 and 7/06/04. Offer not valid for IRAs and other tax-exempt accounts or entities, or with any other offer. Limit one offer per promotion. Offer is not transferable and not valid for current Ameritrade clients. Qualified commission-free Internet equity orders must execute within 30 days of account funding. Account must remain open with minimum funding for 6 months. Normal account opening, or margin account requirement is $2,000. Accounts open for more than 6 months with a value below $2,000 are subject to a $15 quarterly maintenance fee. Accounts with at least four executed trades in the previous six months and Beneficiary accounts are excluded from this fee. - Ameritrade reserves the right to restrict or revoke To annul or make void by recalling or taking back; to cancel, rescind, repeal, or reverse.


revoke v. to annul or cancel an act, particularly a statement, document, or promise, as if it no longer existed.
 this offer at any time. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business. -Ameritrade, Division of Ameritrade, Inc., member NASD/SIPC. Ameritrade and Ameritrade logo are trademarks or registered trademarks of Ameritrade IP Company, Inc. (C) 2004 Ameritrade IP Company, Inc. All rights reserved. Used with permission.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 18, 2004
Words:621
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