Ameritrade Launches New Ad Campaign Highlighting Speed, Price and Liquidity; Ameritrade Emphasizes Trade Execution Quality.Business Editors/High-Tech Writers OMAHA Omaha, city, United States Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857. , Neb.--(BUSINESS WIRE)--April 15, 2003 Ameritrade Holding Corporation (Nasdaq:AMTD AMTD Arithmetic Mean Temperature Difference AMTD Automatic Magnetic Tape Distribution AMTD Affordability and Manufacturing Technology Demonstration ) today launched its "Best Execution" advertising campaign, which emphasizes to self-directed self-di·rect·ed adj. Directed or guided by oneself, especially as an independent agent: the self-directed study of a language. self investors the importance of technology and order routing for trade execution. "Ameritrade seeks to provide investors the best combination of advanced trading tools, value and execution," said Anne Anne, British princess Anne (Anne Elizabeth Alice Louise), 1950–, British princess, only daughter of Queen Elizabeth II and Prince Philip, duke of Edinburgh. She was educated at Benenden School. Nelson, chief marketing officer at Ameritrade. "Combined with fast account openings and fast ways to enter orders, you can see why Ameritrade is the choice of self-directed investors(a)." By continually con·tin·u·al adj. 1. Recurring regularly or frequently: the continual need to pay the mortgage. 2. monitoring execution quality, Ameritrade is committed to seeking best execution of online orders. Ameritrade employs over 100 metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. for measuring execution quality in an effort to direct order flow to markets providing best execution for clients. For more information about best execution at Ameritrade, go to www.ameritrade.com/bestex/ The campaign launches today, with full-page ads in national financial publications, such as Investors Business Daily and Barron's. The advertising launch comes on the heels of the Company's Switchers' Reserve campaign. About Ameritrade Holding Corporation Ameritrade Holding Corporation (www.amtd.com) has a 27-year brokerage history of providing a self-directed approach to investment services. The Company, through its Private Client and Institutional Client divisions, provides tiered levels of brokerage products and services tailored to meet the varying investing, trading and execution needs of individual investors, financial institutions and corporations. (a) Market volatility, volume and system availability may delay system access and trade executions. Brokerage services offered exclusively by Ameritrade, Division of Ameritrade, Inc., member NASD/SIPC. (C)2003 Ameritrade IP Company, Inc. All rights reserved. Used with permission. |
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