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Ameritrade Launches Brokerage Operations for the Canadian Independent Investor; Providing High-Quality Execution and Value for U.S. Equity Transactions.


Business Editors

OMAHA Omaha, city, United States
Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857.
, Neb.--(BUSINESS WIRE)--Nov. 21, 2002

Ameritrade Holding Corporation (Nasdaq:AMTD AMTD Arithmetic Mean Temperature Difference
AMTD Automatic Magnetic Tape Distribution
AMTD Affordability and Manufacturing Technology Demonstration
), through its subsidiary Ameritrade Canada, Inc., is expanding its efforts as a champion of the independent investor by launching a new Web site for Canadian residents to trade U.S. equities with Ameritrade's well-known investment platform. The new offering delivers a client experience with high-quality trade executions and low-priced commissions, which it has offered U.S. clients for over a quarter of a century.

The product and service suite provides investors with some of the most advanced tools and features in the industry including free Streamer(R), Ameritrade's command center screen and the Ameritrade 10-Second Guarantee(SM)(a). Clients will also have access to independent-market research and a dedicated client services team.

"We have found Canadian residents want the same technology, service, reliability, high-quality executions, tools and low commissions we offer to U.S. clients," Peter Williams Peter Williams can mean:
  • Sir Peter Williams (physicist), former chairman of Oxford Instruments; Chancellor, University of Leicester
  • Rev. Peter Williams, Jr., organizer of a black congregation in Harlem, St. Philip's African Church. He also worked with Dr.
, Chief Executive Officer of Ameritrade Canada said. "Because these are our core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
, Ameritrade Canada is a great choice for independent investors."

"Our merger with Datek makes us the number one broker in the world for equity trades online, and enables us to implement an offering to Canadian residents that leverages our combined strengths," Pete Ricketts John Peter "Pete" Ricketts is the former Chief Operating Officer of Ameritrade [1]. He was the Republican nominee for the 2006 U.S. Senate race in Nebraska [2] which he lost to incumbent Ben Nelson. , President of Ameritrade's Private Client Division said. "With continued growth forecasted for self-managed Canadian brokerage accounts Brokerage Account

An arrangement between an investor and a licensed brokerage firm that allows the investor to deposit funds with the firm and place investment orders through the brokerage, which then carries out the transactions on the investor's behalf.
, we believe Ameritrade Canada can gain market share and add to our bottom line."

Ameritrade Canada charges a flat $10.99 (U.S.), for both market and limit online U.S. equity orders, regardless of the number of shares bought or sold with no order handling fees. For more information about Ameritrade Canada and how to open an account refer to the Company's Web site at: www.ameritradecanada.com.

About Ameritrade Canada, Inc.

Located on the World Wide Web at www.ameritradecanada.com, Ameritrade Canada offers innovative online trading Online Trading

Making trades via the Internet.

Notes:
The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online.
 services including high-quality trade executions, advanced equity trading In finance, equity trading is the buying and selling of company stock shares. Shares in large publicly-traded companies are bought and sold through one of the major stock exchanges, such as the New York Stock Exchange, London Stock Exchange or Tokyo Stock Exchange, which serve as  tools such as Streamer(R) and low-priced commissions for U.S. equities. Ameritrade Canada is based in Toronto, Ontario, and can be reached by e-mail at service@ameritradecanada.com or by phone at 866-328-3522 or 416-363-9045.

About Ameritrade Holding Corporation

Ameritrade Holding Corporation (www.amtd.com) has a 27-year brokerage history of providing a self-directed approach to investment services. The Company, through its Private Client and Institutional Client divisions, provides tiered levels of brokerage products and services tailored to meet the varying investing, trading and execution needs of individual investors, financial institutions and corporations. Ameritrade's landmark merger with Datek Online Holdings Corp. combines the client service, technology, products and innovation of both companies to bring enhanced value to its clients and shareholders.

(a) Ameritrade Canada reserves the right to revoke To annul or make void by recalling or taking back; to cancel, rescind, repeal, or reverse.


revoke v. to annul or cancel an act, particularly a statement, document, or promise, as if it no longer existed.
 or restrict the 10 Second Guarantee at any time. Other important restrictions apply. Visit www.ameritradecanada.com for details.

Ameritrade Canada, Inc., Member IDA/CIPF - a subsidiary of Ameritrade Holding Corporation

(c)2002 Ameritrade IP Company. All rights reserved.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 21, 2002
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