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Ameritrade Launches Ameritrade Pro - A Serious Product for Professional and Highly Active Traders.


Business Editors/High Tech Writers

OMAHA Omaha, city, United States
Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857.
, Neb.--(BUSINESS WIRE)--Sept. 27, 2001

Leveraging Capabilities of TradeCast

Acquisition Company Introduces

Its First Ameritrade(TM) Branded Direct-Access Offering

Advancing its segmentation strategy, Ameritrade Holding Corporation (Nasdaq:AMTD AMTD Arithmetic Mean Temperature Difference
AMTD Automatic Magnetic Tape Distribution
AMTD Affordability and Manufacturing Technology Demonstration
) today announced it would offer professional and highly active traders Traders

Individuals who take positions in securities and their derivatives with the objective of making profits. Traders can make markets by trading the flow. When they do this, their objective is to earn the bid/ask spread.
 direct-access software under the Ameritrade brand giving them fast(a), reliable tools they need to help maximize returns. The Ameritrade Pro(TM) product and web site, www.ameritradepro.com, will launch on October October: see month.  2, 2001.

Ameritrade will leverage the established direct-access technology of TradeCast Ltd. to power its new software. "Ameritrade Pro delivers on our goal of developing a suite of offerings to provide greater choices to clients wanting more powerful tools," said Joe Moglia Joe Moglia is the current CEO of TD Ameritrade, the largest online discount brokerage firm in the world.

Born in Queens, New York, Moglia was a football coach for 16 years, finishing as a Dartmouth College assistant from 1981-1983.
, chief executive officer. "The successful integration of TradeCast represents another major step in fulfilling our corporate strategy of serving a diverse client base, and being a market leader in any segment where we choose to compete."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Amy Butte Butte, city, United States
Butte (byt), city (1990 pop. 33,336), seat of Silver Bow co., SW Mont.; inc. 1879. It is a trade, ranching, and industrial center.
, Bear Stearns The Bear Stearns Companies, Inc. (NYSE: BSC) is the parent company of Bear, Stearns & Co. Inc., one of the largest global investment banks and securities trading and brokerage firms in the world.  Analyst, professional and highly active traders represent the fastest growing segment of the online brokerage industry, accounting for roughly 81% of total online retail trading volume Trading volume

The number of shares transacted every day. As there is a seller for every buyer, one can think of the trading volume as half of the number of shares transacted. That is, if A sells 100 shares to B, the volume is 100 shares.
.

About Ameritrade Pro

Ameritrade Pro clients have the flexibility to view their positions and execute trades, utilizing a number of windows, customizable layouts and configurations to help maximize their trading experience. The software-based program can be easily installed onto any personal computer. Among the tools and offerings available are:
-- Real-time Level I & Level II quotes

-- Real-time confirmations & alerts

-- Real-time charting & news

-- Real-time position & balance updates

-- Direct-access through Ameritrade Pro, a division of TradeCast Securities,
Ltd., a licensed broker/dealer, member NASD/SIPC to all major ECNs & exchanges

-- TradeScout(TM), TradeCast's smart-order routing system will automatically
send your orders to direct connection ECNs according to their available share
size. If enough direct ECN shares are not available, then TradeScout can also
search out other market centers.

-- Customizable watch lists & ticker lists


About Ameritrade Holding Corporation

Ameritrade Holding Corporation (www.amtd.com) is a pioneer in the online brokerage industry with a 26-year history of providing clients a self-directed approach to investment services. The award-winning Company, through its Private Client and Institutional Client divisions, provides tiered levels of brokerage products and services tailored to meet the varying investing, trading and execution needs of self-directed individual investors, financial institutions and corporations.

(a) Due to market volatility and high trading volume, you may experience delays in system access and trade execution.

Ameritrade Pro is a trademark of Ameritrade Holding Company. Ameritrade is a registered trademark of Ameritrade Holding Company.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 27, 2001
Words:423
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