Ameritrade Inc. Fact Sheet -- Oct. 6, 1997.OMAHA Omaha, city, United States Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857. , Neb.--(BUSINESS WIRE)--Oct. 6, 1997--Ameritrade(R) Inc. is a leading U.S. deep discount brokerage firm discount brokerage firm A brokerage firm that discounts commissions for individuals to trade securities. Most discount brokerage firms offer limited advice but reduce their fees by 50% or more compared with full-service brokerage firms. and a wholly-owned subsidiary of AmeriTrade Holding Corporation. AmeriTrade Holding Corporation provides discount brokerage A discount brokerage is a business that charges clients significantly lower fees than traditional brokerages, typically offering comparatively fewer services and/or advice. and financial services to the independent investing public and to financial institutions. AmeriTrade offers discount brokerage, securities clearing and other financial services through subsidiary firms, Ameritrade(R) Inc., Accutrade(R), Inc., and AmeriTrade Clearing, Inc. AmeriTrade Clearing provides safekeeping Safekeeping The storage of assets or other items of value in a protected area. Notes: Individuals may use self-directed methods of safekeeping or the services of a bank or brokerage firm. for over $6.3 billion in customer cash and securities. AmeriTrade Holding Corporation is publicly traded on the Nasdaq exchange under the symbol AMTD AMTD Arithmetic Mean Temperature Difference AMTD Automatic Magnetic Tape Distribution AMTD Affordability and Manufacturing Technology Demonstration . Ameritrade Inc. Officers: -- President: Michael J. Anderson Michael J. Anderson (October 31, 1953) is an American actor known for his role as the Man from another place in David Lynch's television series Twin Peaks, notable for being a 'little person'. Anderson was born with a genetic bone condition osteogenesis imperfecta. -- Executive Vice President, Retail Brokerage: Mary K. Fay -- Executive Vice President, Electronic Brokerage: William A. "Bill" Wood AmeriTrade Holding Corporation Officers: -- Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. : J. Joe Ricketts -- President, COO and Director: Joseph A. Konen -- Vice President, CFO See Chief Financial Officer. and Treasurer: Robert T. Slezak Recently, AmeriTrade Holding Corporation Announced: -- 12-month agreement to sponsor Motley Fool's RealAudio(R) Evening Broadcast. -- Sponsorship agreement with The Microsoft Network online service, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). . Ads will appear on MSNBC MSNBC Microsoft/National Broadcasting Company , Microsoft Investor, Slate and other MSN Programs. -- Agreement with Intuit Inc. that enables Ameritrade customers to link account information and place trades through Quicken software. AmeriTrade Continues to Lead the Industry in Trading Technology -- The 1st to offer discount brokerage. (1975) -- The 1st to implement automated touch-tone trading. (1988) -- The 1st to offer trading services over the Internet. (1994) -- The 1st to have a trading application which allows portable access to trades, quotes, positions and balances. (1995) -- The 1st to introduce online investing that permits individual investors to engage in program investing and basket trading. (1996) -- The 1st to offer technology and breakthrough pricing at "8-Bucks." (Oct. 6, 1997) -0-
Ameritrade Inc. Pricing
Internet Trades $8
Touch-tone-Phone Trades $12
Broker-assisted Trades $18
Products Services Trading Methods
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Stocks Quotes Internet
Bonds Research Touch-tone Phone
Mutual Funds IRAs Broker-assisted
Options Check Writing Trading
Interest Bearing Research & Market Windows CE
Account Intelligence Sharp Zaurus
U.S. Treasuries Debit Cards Fax
Unit Investment Trusts
Zero Coupon Bonds
Money Market Funds
Customer Data
6/27/97 3/28/97 12/31/96
Average customer
trades per day 6,672 6,512 4,542
Assets in customer
accounts $6.33 billion $5.22 billion $4.49 billion
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CONTACT: AmeriTrade Holding Corp. Susan W. Gregory, 402/597-7755 or Ogilvy Adams & Rinehart Maria R. Gonzalez, 212/880-5200 or cellular, 312/810-7459 Al Smedley, 312/397-3733 |
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