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Ameritrade Converts ndb.com to Ameritrade Plus and Begins to Fully Realize Financial Benefits; ndb.com's Clearing Integrated into Ameritrade's Operations.


Business Editors/High Tech Writers

OMAHA Omaha, city, United States
Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857.
, Neb.--(BUSINESS WIRE)--Nov. 27, 2001

Ameritrade Holding Corp. (Nasdaq:AMTD AMTD Arithmetic Mean Temperature Difference
AMTD Automatic Magnetic Tape Distribution
AMTD Affordability and Manufacturing Technology Demonstration
) today announced the completion of the conversion of National Discount Brokers Corporation's (ndb.com) clients, launching Ameritrade Plus(TM) (www.ameritradeplus.com) the third segment in the Company's Private Client Division. In addition, ndb.com's clearing services are now integrated into Ameritrade's clearing operations.

"Ameritrade Plus combines outstanding value with enhanced features for clients seeking long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 portfolio management. One of the main benefits is the Account Executive, which is similar to a personal broker. This offering allows more choice and greater customization to meet the investing needs of different segments of self-directed self-di·rect·ed
adj.
Directed or guided by oneself, especially as an independent agent: the self-directed study of a language.



self
 investors," said Joe Moglia Joe Moglia is the current CEO of TD Ameritrade, the largest online discount brokerage firm in the world.

Born in Queens, New York, Moglia was a football coach for 16 years, finishing as a Dartmouth College assistant from 1981-1983.
, chief executive officer of Ameritrade. "Also, the speed with which we completed and integrated the acquisition of ndb.com demonstrates our agility and capability to achieve a quick return on our investment."

Ameritrade announced the ndb.com acquisition on July July: see month.  31 and closed in 37 days, at which point it became immediately accretive to earnings. Ameritrade converted the ndb.com clients to its own front-end front-end
adj.
1. Of or relating to the initial phase of a project: a front-end investment.

2. Of or relating to the forward parts of a vehicle: a front-end alignment.
 system and clearing engine approximately 10 weeks after finalizing its purchase of ndb.com.

About Ameritrade Plus

The Ameritrade Plus service platform incorporates the best features of each company, utilizing ndb.com's Web site navigation and many of its investing tools with Ameritrade's state-of-the-art technology to provide fast, reliable service and best execution.(a)

Clients have access to a comprehensive suite of portfolio management tools at a reasonable price, and an account executive is available to individuals with account assets of $5,000 or more. Among the tools and offerings available are:
-- Account Executive

-- Real-time Level I streaming quotes

-- $15 commission for Internet equity market orders

-- Online chat

-- Customizable charts and graphs

-- Real-time news

-- Multiple account access

-- Access to over 9,500 mutual funds

-- Real-time account status including gains and losses and Schedule D tracking

-- Broker-assisted, online, IVR and wireless trading

-- Order routing through Ameritrade's proprietary system

-- Equity research capabilities


The company's Private Client Division includes Ameritrade Brokerage, for investors seeking great value, execution and ease of use, and Ameritrade Pro,(TM) serving professional and highly active traders Traders

Individuals who take positions in securities and their derivatives with the objective of making profits. Traders can make markets by trading the flow. When they do this, their objective is to earn the bid/ask spread.
.

About Ameritrade Holding Corporation

Ameritrade Holding Corporation (www.amtd.com) is a pioneer in the online brokerage industry with a 26-year history of providing clients a self-directed approach to investment services. The award-winning Company, through its Private Client and Institutional Client divisions, provides tiered levels of brokerage products and services tailored to meet the varying investing, trading and execution needs of self-directed individual investors, financial institutions and corporations.

This document contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 regarding future events or the future performance of the Company. Various factors could cause actual results to differ materially from those anticipated. Readers of this document are advised to check the documents filed by the Company with the U.S. Securities and Exchange Commission, including Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and 10-Q for descriptions of risks and uncertainties related to forward-looking statements.

Ameritrade Plus and Ameritrade Pro are trademarks of Ameritrade Holding Corporation.

(a) Market volatility and volume may delay system access and trade executions. If you experience difficulties, please contact 24-hour client services (excluding market holidays.)
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 27, 2001
Words:523
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