Ameritrade Appoints Kenneth I. Feldman President, Private Client Division.Business Editors OMAHA Omaha, city, United States Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857. , Neb.--(BUSINESS WIRE)--June 3, 2004 Ameritrade Holding Corporation (Nasdaq:AMTD AMTD Arithmetic Mean Temperature Difference AMTD Automatic Magnetic Tape Distribution AMTD Affordability and Manufacturing Technology Demonstration ) has named Kenneth I Kenneth I (Kenneth mac Alpin), d. 858, traditional founder of the kingdom of Scotland. He succeeded his father, Alpin, as king of Dalriada (the kingdom of the Gaelic Scots in W Scotland) and c. . Feldman as President, Private Client Division, with responsibilities that include managing and developing the Company's retail client business, including its Ameritrade, Ameritrade Apex, Ameritrade Plus and Accutrade segments. He assumes the division's day-to-day management responsibilities previously held by J. Peter Ricketts. As Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , Ricketts will continue to oversee the Private Client Division in addition to the Company's Product Strategy, Clearing and Marketing units. "Ken's diverse and knowledgeable background is very well aligned with our strategy to constantly improve the client experience," said Ricketts. "As we continue to extend Ameritrade's offerings for active and long-term investors, his strong market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , business development, financial analysis and strategic planning skills will be an asset to our business model." Feldman previously served as vice president and senior director of marketing at America West Airlines America West Airlines was one of the United States' ten major airlines. The airline was based in Tempe, Arizona, and is now a part of US Airways Group. At the time of its integration into US Airways, the airline maintained two hubs, one at Phoenix Sky Harbor International , where he was responsible for customer loyalty programs, advertising, business partner development, promotions, creative services and product and consumer marketing. He has also held senior management positions in distribution and market development for the airline. Prior to America West, Feldman held various planning, performance management and finance positions with the Frito-Lay division of PepsiCo, as well as financial management positions with General Mills. Feldman holds a B.A. in economics from Rollins College and an M.B.A. with an emphasis in finance from the University of Chicago Graduate School of Business Recruiters also voice a strongly positive opinion of students. According to BusinessWeek's biannual MBA rankings: "Chicago's grads were hands-down favorites in our survey of companies that hire MBAs. . About Ameritrade Holding Corporation Ameritrade Holding Corporation has a 29-year history of providing investment services to self-directed individuals. Ameritrade develops and provides innovative products and services tailored to meet the varying investing and portfolio management needs of individual investors and institutional distribution partners. A brokerage industry leader, Ameritrade, Inc.,(1) a subsidiary of Ameritrade Holding Corporation, was the first financial services organization recognized by J.D. Power and Associates as a Certified Call Center. For more information, please visit www.amtd.com. (1) Ameritrade, Inc., member NASD/SIPC |
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