Ameritrade Ad Campaign Creatively Reflects the Many Faces of Independent Investors; Ads Boldly Highlight Benefits of Simple, Inexpensive Pricing.Business Editors OMAHA Omaha, city, United States Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857. , Neb.--(BUSINESS WIRE)--July 16, 2003 Ameritrade Holding Corporation (Nasdaq:AMTD AMTD Arithmetic Mean Temperature Difference AMTD Automatic Magnetic Tape Distribution AMTD Affordability and Manufacturing Technology Demonstration ) today announced a new advertising campaign that acknowledges the various trading styles and personalities of individual investors, and spotlights their mutual desire for simple pricing and programs tailored to meet their needs. "These ads symbolize our commitment to positioning Ameritrade as the champion of independent investors," said Anne Nelson, Chief Marketing Officer at Ameritrade. "Investors have as many distinct personalities as they do financial goals, and we seek to provide them with the means to meet those goals, along with simplicity where it benefits them the most--their pocketbooks." The broadcast commercials feature a single actor portraying various investors, from punk punk Aggressive form of rock music that coalesced into an international (though predominantly Anglo-American) movement in 1975–80. Originating in the countercultural rock of artists such as the Velvet Underground and Iggy (Pop) and the Stooges, punk rock evolved in rocker to pro golfer, Texas oil executive to valley girl. Despite the differences in personalities, each character is frustrated frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: in his/her own way. Most are annoyed with their broker's complicated pricing structure, and in comical com·i·cal adj. 1. Provoking mirth or amusement; funny. 2. Of or relating to comedy. com fashion, look for relief at Ameritrade because of its simple commission schedule. Commercials will debut on July 17. A total of seven spots featuring these types of scenarios will air on various cable networks including CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , CNNFN CNNFN CNN Financial Network , Fox News and MSNBC MSNBC Microsoft/National Broadcasting Company . In addition, print and online advertisements featuring pricing comparisons between Ameritrade and its competitors have launched simultaneously. About Ameritrade Holding Corporation Ameritrade Holding Corporation has a 28-year history of servicing self-directed investors. Ameritrade develops and provides innovative brokerage products and services tailored to meet the varying investing and portfolio management needs of individual investors and institutional distribution partners. Currently serving almost 3 million clients, through its subsidiary, Ameritrade, Inc. Ameritrade is a leader in the online brokerage business, recently receiving Forbes "Best of Web" honors as well as an overall four-star rating, and a top rating for "Ease of Use" and "Research Amenities" on the Barron's 2003 Online Broker Survey. For more information, please visit www.amtd.com. Price comparisons do not account for the different level of services other brokers may provide. Ameritrade, Division of Ameritrade, Inc., Member NASD/SIPC. (C) 2002 Ameritrade IP Company. All rights reserved. |
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