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Ameritech and iAtlas Partner to Integrate Users With Direct Connections to Online Businesses.

LAUREL, Md.--(BUSINESS WIRE)--Aug. 3, 1999--

iAtlas' Open Data Solution Database Allows Ameritech

yellowpages.net Searchers To Link Directly To Web Sites

iAtlas Corporation, developer of patent-pending technologies with the revolutionary ability to find, refine and verify Internet business information, announced today that it has signed an agreement with Ameritech Interactive Media, to integrate the iAtlas Registry(TM) Database of online businesses into the Midwest's leading online yellow pages. This partnership--destined to alter the competitive landscape of the highly-contested Internet search market--provides Ameritech(R) yellowpages.net users with the ability to link directly from www.yellowpages.net to a company's Web page.

For example, a searcher using Ameritech yellowpages.net to locate a restaurant in Chicago will now be able to link directly to the restaurant's Web site to gain additional information about the business (i.e. contact information, menu selection, food critiques, additional restaurants owned). This Web-enabled approach opens up numerous opportunities for iAtlas and Ameritech yellowpages.net to work together to provide additional value-added services in the future.

The foundation for this industry-leading search capability is The iAtlas Registry(TM)--a comprehensive database which contains Internet information for every organization on the Web. The Registry is further strengthened through an agreement with infoUSA (NASDAQ:IUSAB) in which the marketing information vendor's business data was one of the offline sources used to populate the iAtlas Registry database with specific business demographic information. This granular business content allows end-users to focus their keyword searches by industry, geography, size of business, company type, or any combination of the above.

"Ameritech strives to continually provide our customers with enhanced products and services," said Dori Bennett, general manager of Ameritech yellowpages.net. "Through our partnership with iAtlas, Ameritech yellowpages.net now has the unique ability to immediately connect its customers with businesses online."

"iAtlas' Registry Database is the industry's only Open Data Solution--available today--that collects information for every online business," said Jeff Black, president, founder and chief executive officer. "We are delighted that Ameritech yellowpages.net will be deploying our database and we look forward to expanding our relationship with Ameritech in the near future."

About Ameritech

Ameritech (NYSE:AIT) serves millions of customers in 50 states and 40 countries. Ameritech provides a full range of communications services, including local and long-distance telephone and data, cellular, directories, paging, security, cable TV, Internet and more. One of the world's 100 largest companies, Ameritech (www.ameritech.com) has 70,000 employees, 1 million shareowners and $33 billion in assets.

About iAtlas

Based in Laurel, Md., the privately held iAtlas Corporation develops and markets filtering technology that brings the Internet into focus.

iAtlas' patent-pending filtering technology, the Infolens, reduces information overload by making it possible to perform sharply focused searches for Internet-specific, traditional business demographic, and geographic information. Using iAtlas' open data technology, search and directory sites can become Next Generation Portals offering, for the first time, user-directed filtered search capabilities. Users can choose filters that are relevant to their search and, through those filters, locate only information relevant to their search.

In addition, iAtlas caters to corporate sales and marketing departments by offering industry analyses and Internet market reports. The iAtlas Insight "Overview Report" gives market statistics for the 20 primary NAICS industry sectors. iAtlas' 20 Industry Reports correspond to the 20 primary industry sectors and delve further into the NAICS subsectors, giving more detailed information about the businesses within the subsectors. iAtlas' partners include Inktomi (NASDAQ:INKT), infoUSA, Inc. (Nasdaq:IUSAA/IUSAB), Exodus Communications, Inc. (NASDAQ:EXDS), Switchboard, Inc., the Internet subsidiary of Banyan Systems Incorporated (NASDAQ:BNYN) and Centraal Corporation. For more information or for a demonstration of iAtlas' products and services, please visit the iAtlas Web site at www.iatlas.com.

iAtlas, iAtlas Registry and iAtlas Infolens are trademarks of the iAtlas Corporation. All other trademarks are the property of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 3, 1999
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