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Ameristar to sell DISH Network hardware and programming.


ENGLEWOOD, Colo.--(BUSINESS WIRE)--May 15, 1996--EchoStar Communications Corp. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DISH) announced today it has signed an agreement with Ameristar Worldwide Entertainment Inc., based in Nashville, Tenn., to sell DISH Network See DBS. (TM) hardware and programming nationwide.

The business affiliation allows Ameristar's network marketing sales force to demonstrate and sell DISH Network's Direct Broadcast Satellite (DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. ) system across the country.

"We were attracted to Ameristar's aggressive selling style, and are pleased with their commitment to sell a substantive number of systems this year," said EchoStar Executive Vice President James DeFranco. "Ameristar's management team and founders have extensive experience in network marketing, and I'm excited to have them aligned with our growth strategy."

"We wanted to team up with the DBS provider with the strongest value and lowest cost to the consumer," said Ameristar President Sam Watson Sam Watson (b. 1952) is an Australian Aboriginal activist and a socialist politician. He has run as the candidate of the Socialist Alliance in the 2004 election in Queensland. Watson teaches a course in Black Australian Literature at the University of Queensland. . "With DISH Network's product and programming offering, combined with our attractive financing packages, we can now make a significant contribution to our collective, accelerated growth and bring the consumer better television."

Ameristar will be selling DISH Network's fully MPEG-2/DVB-compliant Premium System, which includes an 18-inch dish, a premium digital satellite receiver and a high-end UHF (Ultra High Frequency) The range of electromagnetic frequencies from 300 MHz to 3 GHz. In the U.S., analog television has used UHF channels 52 to 69 in the 700 MHz band.  universal remote control. The system includes accessories and an easy-to-use, on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 electronic program guide and navigator for no additional charge. Programming is available directly through DISH Network, which is the only Direct Broadcast Satellite provider offering a low cost of $19.99 for America's Top 40 programming package with multi-channel premium services offered in upgrade packages for as little as $10 more each.

DISH (Digital Sky Highway) Network(SM), EchoStar Communications Corp.'s state-of-the-art DBS system, offers retailers and consumers satellite television programming, MPEG-2 hardware, installation and 24-hour-a-day, seven-day-a-week customer service. A total of over 200 channels of digital video, audio and data services is expected to be delivered to homes throughout the continental United States United States territory, including the adjacent territorial waters, located within North America between Canada and Mexico. Also called CONUS.  with the launch of EchoStar II later this year.

Headquartered in Englewood, Colo., EchoStar is also involved in the design, manufacture, distribution, and installation of direct-to-home (DTH (Direct-To-Home) Typically refers to satellite TV broadcasting directly to a dish antenna on the roof of a house. See DBS. ) satellite television products to customers worldwide, domestic distribution of DTH programming and consumer financing of EchoStar's domestic DTH products and services. EchoStar's international operations include sales and service locations in Holland, Spain, Singapore, China, Hong Kong, Indonesia and India.

CONTACT: EchoStar Communications Corp., Englewood, Colo.

Jim DeFranco, 303/799-8222, ext. 5204
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 15, 1996
Words:385
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