Ameristar Casinos, Inc. Selects DataMentors to Enhance Its Customer Relationship Management.Business Editors/High-Tech Writers TAMPA, Fla.--(BUSINESS WIRE)--Oct. 20, 2003 DataMentors(R), Inc., the leading full-service data quality solutions company, today announced that Las Vegas-based gaming and entertainment company Ameristar Casinos Ameristar Casinos, Inc. NASDAQ: ASCA is a Las Vegas, Nevada based casino operator. Despite having its headquarters in Las Vegas, Ameristar has not owned or operated a Las Vegas area casino since selling The Reserve Hotel Casino , Inc., has chosen DataMentors' DataFuse 3.0 householding technology as a core application for its customer relationship management solution. "The markets that we operate in are intensely competitive," said Jerome Mandel, Director of Database Marketing for Ameristar Casinos. "Since many of our key customers are local residents, not destination travelers, our relationship with them must be close," he said. He said that the DataFuse system provided unsurpassed speed, reliability and flexibility in organizing, cleaning and maintaining critical records. "The opportunity to apply DataFuse's householding capabilities to these uniquely demanding situations, and to work with an industry leader such as Ameristar, has been an extremely interesting and rewarding experience," said DataMentors president Bob Orf. "These applications point out the increasing importance and ever expanding reasons why maintaining accurate, up to date customer information is vital to any organization's success." About DataMentors, Inc.(R) DataMentors, Inc., headquartered in Tampa, Fla., was founded by industry veterans with proven success designing and developing database marketing products. The company offers on-site data quality and matching products, as well as service bureau processing. Through its established partnerships with select third-party vendors, DataMentors also provides customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), extraction transfer load (ETL (Extract, Transform, Load) The functions performed when pulling data out of one database and placing it into another of a different type. ETL is used to migrate data, often from relational databases into decision support systems. ) and query tools. For more information, call 813-960-7800 or explore the possibilities at http://www.datamentors.com. About DMDataFuse 3.0 DataFuse is a fully modular relationship matching and linking system that cleanses, organizes, standardizes and households data, offering superior efficiency and unprecedented accuracy. Clients choose either on-site installation or service bureau processing. Operating methodologies include batch, incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. , and real-time processing Noun 1. real-time processing - data processing fast enough to keep up with an outside process real-time operation data processing - (computer science) a series of operations on data by a computer in order to retrieve or transform or classify information to update and insert records one at a time, integrating customer touchpoints. DataFuse is built on a multi-tiered framework specifically designed to provide advanced functionality, scalability, and ease of management and administration. About Ameristar Casinos, Inc. Ameristar Casinos, Inc. is an innovative, Las Vegas-based gaming and entertainment company known for its distinctive, quality conscious hotel-casinos and value orientation Noun 1. value orientation - the principles of right and wrong that are accepted by an individual or a social group; "the Puritan ethic"; "a person with old-fashioned values" ethic, moral principle, value-system . Led by President and Chief Executive Officer Craig H. Neilsen, the organization's roots go back nearly five decades to a tiny roadside casino casino or cassino (both: kəsē`nō). 1 Card game played with a full deck by two to four players. Its origins are obscure though it probably traces back to the Italian game of Scopa. in the high plateau plateau, elevated, level or nearly level portion of the earth's surface, larger in summit area than a mountain and bounded on at least one side by steep slopes, occurring on land or in oceans. country that borders Idaho and Nevada. Publicly held since November 1993, the Company owns and operates six properties in Missouri, Iowa, Mississippi and Nevada, two of which carry the prestigious American Automobile Association's Four Diamond designation. Ameristar's Common Stock is traded on the Nasdaq National Market System under the symbol: ASCA ASCA American School Counselor Association ASCA Australian Shepherd Club of America ASCA Arab Society of Certified Accountants ASCA American Swimming Coaches Association ASCA American Society of Consulting Arborists ASCA Association of State Correctional Administrators . |
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