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Ameriprise Financial Completes 2007 Giving Cycle with $1 million in Grants to Nonprofits.


Company announces new grant platforms addressing basic needs and community vitality

MINNEAPOLIS -- Fifty-nine nonprofits across the U.S. are starting the new year with a grant from Ameriprise Financial Ameriprise Financial, Inc. (NYSE: AMP) is a company offering financial advice and products. It is the successor to American Express Financial Advisors (AEFA), which was a subsidiary of the American Express Company. . The grants, totaling more than $1 million, were distributed in late December and will support a diverse array of new and existing programs throughout 2008.

The company also announced new grantmaking platforms for 2008, including:

* Meeting Basic Needs - Programs and services that help people meet the basic needs of food, shelter and self-sufficiency. Support will focus on organizations that also provide training, counseling or other resources to help these individuals stabilize stabilize

See peg.
 their lives.

* Supporting Community Vitality - Programs and services that build strong communities by addressing economic vitality, cultural enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains. , civic leadership and environmental awareness. Support will also be directed towards disaster relief and recovery.

* Volunteer-Related Causes - The company will continue to encourage and support the volunteer efforts of employees and advisors. A new component of this platform is the funding of retiree causes, recognizing the integral role Ameriprise Financial retirees play in communities across the country.

"At Ameriprise Financial, we are fortunate to be in the business of helping clients plan for their financial goals and dreams. Of course, we also recognize that there are many people in our communities who struggle daily to afford basic necessities, like food and shelter," said Brian Pietsch, vice president of state government affairs and community relations 1. The relationship between military and civilian communities.
2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities.
 at Ameriprise Financial. "What better way to give back to those who are less fortunate than to focus our time, energy and resources on meeting basic needs and on supporting programs that build strong, vital communities?"

Grant application deadlines for 2008 are February 1, May 1 and September 1. Additional information on the new platforms and application information is available at ameriprise.com.

2007 Community Giving Summary

Ameriprise Financial has a rich heritage of supporting communities across the nation where the firm's clients, advisors, employees and retirees live and work. Highlights from the company's 2007 Community Relations activities include:

* Funding more than 150 programs nationwide through corporate grantmaking.

* Providing a dollar-for-dollar match on pledges made by Ameriprise Financial employees and advisors during the 2007 Employee Giving Campaign, and matching an additional 3,500 gifts made outside the annual campaign.

* Beginning the Employee Giving Campaign with a $10,000 corporate donation to the Emergency Foodshelf Network, which enabled the organization to receive and distribute three semi truck loads of fresh fruits and vegetables valued at $400,000.

* Partnering with Habitat for Humanity Habitat for Humanity, nonprofit ecumenical Christian organization that enables low-income people to own affordable, livable housing. Headquartered in Americus, Ga., it was founded in 1976 by businessman Millard Fuller and his wife.  and Ameriprise Financial employees to complete whole-house builds in Minneapolis and Green Bay.

* Sponsoring a toy drive at the company's Registered Principle Conference. Attendees donated 300 toys and additional financial contributions to Toys for Tots Toys For Tots is a program run by the United States Marine Corps Reserve which donates toys to children whose parents cannot afford to buy them gifts for Christmas. The program was founded in 1947 by Major Bill Hendricks.  of New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded . Ameriprise Financial recognized their efforts with an additional $5,000 grant to the organization.

* Matching $35,000 in cash donations collected for the Emergency Foodshelf Network during the Macy's Holidazzle Parade in downtown Minneapolis.

* Partnering with Minnesota-based employees and retirees who contributed more than 15,000 volunteer hours through the company's Community Partners and Retiree Volunteer programs.

About Ameriprise Financial Community Relations

Ameriprise Financial is dedicated to using the firm's resources, talents and volunteer time to improve the lives of individuals and build strong communities. Through grantmaking, volunteerism vol·un·teer·ism  
n.
Use of or reliance on volunteers, especially to perform social or educational work in communities.


volunteerism 
 and employee and advisor gift matching programs, the company supports a diverse group of over 5,000 nonprofits across the country. Additional information on the company and its Community Relations initiatives can be found at ameriprise.com.

About Ameriprise Financial

Ameriprise Financial, Inc., is a leading financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
 and services company with approximately 12,000 financial advisors and registered representatives that provides solutions for clients' asset accumulation, income management and insurance protection needs. The company's financial advisors deliver tailored solutions to clients through a comprehensive and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 financial planning approach built on a long-term relationship with a knowledgeable advisor. The company specializes in meeting the retirement-related financial needs of the mass affluent Mass affluent and emerging affluent are marketing terms used to refer to the growing high end of the mass market. It is most commonly used by the financial services industry to refer to individuals with US$100,000 to US$1,000,000 of liquid financial assets,[1]  and affluent. Financial planning services and investments are available through Ameriprise Financial Services, Inc., Member FINRA FINRA Financial Industry Regulatory Authority (formerly Securities Industry Regulatory Authority)  and SIPC (Simply Interactive PC) An earlier umbrella term from Microsoft and Intel for a PC that works like a home appliance. For example, it has a sealed case, uses external connectors for expansion and boots in just a couple of seconds. . For more information, visit ameriprise.com.

(c) 2008 Ameriprise Financial, Inc. All rights reserved.
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Publication:Business Wire
Date:Jan 28, 2008
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