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Americans to take action for cleaner water this summer.

Americans to take action for cleaner water this summer

More than 95 percent of Americans are concerned about the quality and purity of their water, and believe that voluntary action by individuals - not just industry and government - is necessary to clean up the nation's lakes, rivers and oceans, according to the Yankelovich Clancy Shulman/Coors Pure Water 2000 survey released recently.

In fact, the survey found, pure water is so important that Americans advocate stiffer fines and penalties for polluters and fees for use of public facilities such as pools, lakes and beaches.

"With relatively consistent concern across all geographic areas of the country, the American public is more than just aware of water quality issues - they are ready to take action," said Peter Coors, president, Coors Brewing Co. "And, according to our survey, Americans understand that they must learn ways to maintain and improve this resource."

The survey results found that the majority of Americans: curtailed traditional water recreational activities because of the decline of water quality; worry about the purity of their drinking water; perceive household chemicals, motor oils, and other domestic pollutants to be the main source of decline in water quality. The study also discovered that many Americans have placed restrictions on family and individual water usage.
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Publication:Modern Brewery Age
Date:Jul 2, 1990
Words:211
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