Americans Value Leisure Time More Than Wealth, Decision Analyst Survey Shows.ARLINGTON, Texas Arlington is a city in Tarrant County, Texas (USA) within the Dallas-Fort Worth-Arlington metropolitan area. According to a U.S Census Bureau release, as of July 1, 2006 Arlington has an estimated population of 367,197. -- By a considerable margin, Americans value leisure time more than wealth or a luxurious lifestyle, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent study by Decision Analyst Inc., a leading international marketing research and marketing consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . In its recent American Values, Issues and Media[TM] study, Decision Analyst asked respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. about their issue positions, media habits and personal goals. On the subject of goals, 68.0% of respondents said leisure time is either extremely important or very important, while 28.5% said "acquiring wealth" is extremely important or very important. An even smaller percentage, 12.7%, said "living luxuriously lux·u·ri·ous adj. 1. Fond of or given to luxury. 2. Marked by or contributing to luxury. 3. Of a sumptuous, costly, or rich variety. See Synonyms at sensuous. " is extremely or very important. Those with higher incomes value leisure time the most, the study shows. Among respondents with annual incomes above $100,000, 75.9% said leisure time is extremely or very important. Those earning less than $40,000 value leisure time the least, with 62.7% of those respondents saying leisure time is extremely or very important. By age, Americans aged 18 to 34 value leisure time the most, the study shows. Seventy-seven percent of respondents in that age group said leisure time is extremely or very important. Following closely behind were respondents aged 35 to 49, of whom 72.1% said leisure time is at least extremely or very important. Methodology The American Values, Issues, and Media[TM] (AmericanVIM[TM]) study was conducted this year, among a statistically balanced sample of 663 respondents. The margin of error is plus or minus 4%. AmericanVIM[TM] is a periodic national survey conducted among both consumers and business executives. It is available as a syndicated study or customers may add their own proprietary questions. AmericanVIM[TM] AmericanVIM[TM] is a joint program between Decision Analyst of Arlington, Texas, and QSA QSA Queensland Studies Authority (Australia) QSA Signal Strength (S1 to S9) QSA Quality System Assessment QSA Queens of the Stone Age (rock band) Research & Strategy of Alexandria, Virginia Alexandria is an independent city in the Commonwealth of Virginia. As of the 2000 census, the city had a total population of 128,284. Located along the Western bank of the Potomac River, Alexandria is approximately 6 miles (9.6 kilometers) south of downtown Washington, DC. . About Decision Analyst Decision Analyst, (www.decisionanalyst.com), is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. . About QSA Research & Strategy QSA Research & Strategy (www.qsaresearch.com) specializes in strategic communications research and has pioneered new measurement and analysis techniques. The firm conducts the Washington Leadership Study among both senior congressional staff and key leaders in the executive branch of the federal government. |
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