Americans Slow To Purchase From Online Music Stores; New InsightExpress Survey Highlights Important Features that Could Encourage Trial and Usage.STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn. -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent survey of 500 Americans, conducted online by professional research firm InsightExpress(R), only 12% of adult consumers have purchased music from an online store. The most common reasons cited for not buying music online include the preference for shopping at traditional music stores, not owning a digital music player Hardware or software that plays audio files encoded in MP3, AAC, WMA or other audio formats. There are several software-based music players that play audio files in a desktop or laptop computer, including iTunes, RealPlayer and Windows Media Player. , and the lack of appeal of downloading downloading - download music. Americans say they would be more likely to consider shopping at online music stores A Web-based service that sells copyrighted songs and albums for a fee. With Apple's iTunes being the most popular, an online music store is a legitimate music distribution organization that pays royalties to the music's copyright holders. if the prices were lower and the selections were better. Consumers describe the most important characteristics of an online music store:
Important Characteristics of an Online Music Store Americans
Agreeing
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Price 67%
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Music selection 60%
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Availability of music previews 46%
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File compatibility with computer and digital music players 42%
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Reputation of online music store 30%
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Support/instructions for how to use digital music files
after downloading 26%
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Computer desktop integration 15%
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Digital music player/MP3 integration 11%
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"Given low consumer adoption of purchasing music online, the potential for this market is yet to be fully realized," said Lee Smith, president and COO (Cell Of Origin) See mobile positioning. of InsightExpress. "Online music stores that can accurately capture and understand what consumers want, such as low price points and extensive selection, will have a distinct competitive advantage in this developing market." Participants, consisting of 500 Americans were randomly recruited online using InsightExpress' patent-pending e-RDD methodology. The survey was created, distributed, and tabulated in 48 hours in mid-October n. 1. the middle part of October. Noun 1. mid-October - the middle part of October period, period of time, time period - an amount of time; "a time period of 30 years"; "hastened the period of time of his recovery"; "Picasso's blue period" 2004. The data has a tolerance of +/- 4.4%. About InsightExpress InsightExpress is the acknowledged pioneer of rapid turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. , high-quality, online market research services. With its award-winning Adj. 1. award-winning - having received awards; "this award-winning bridge spans a distance of five miles" and patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real time. InsightExpress is affiliated with General Atlantic Partners. Visit us on the Web at www.insightexpress.com or call 203-359-4174. |
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