Americans Say Old Glory Makes Them Feel Most Patriotic; CoolSavings Survey: Our Flag Still There for Most, but Fireworks Capture Patriotism of Younger Generation.

Business Editors

CHICAGO--(BUSINESS WIRE)--June 19, 2002

You can buy a mini-flag for your car online for $6.99 or rent the 505- by 255-foot SuperFlag(R) for $13,000. Regardless of the size, cost or source, flying the American flag makes Americans feel most patriotic - much more so than watching fireworks, listening to patriotic music, attending a parade, going to a ballgame or visiting a national monument, according to more than 18,000 consumers recently surveyed by leading online direct marketing and media company CoolSavings, Inc. (OTC/BB: CSAV.OB).

Through the Internet-based survey, CoolSavings asked consumers what makes them feel most patriotic. The overwhelming majority (47%) said flying the American flag, while 19% said watching fireworks. About one in ten (11%) chose listening to patriotic music, and another 11% said visiting a national monument or landmark evoked their strongest feelings of patriotism. Attending a parade made 9% feel most patriotic, while only 3% identified going to a ball game as doing so.

"There has been an obvious surge in demand for American flags this past year as our country rallied to visibly express feelings of patriotism," says Matthew Moog, president and CEO of CoolSavings, Inc. "Like they used to be in earlier generations, today flags are everywhere. And, as we celebrate our most treasured American holidays, it's clear that flying flags really does stir up patriotic feelings for most Americans, more so than other national holiday traditions."

Fireworks Make Younger Adults Feel Patriotic

Flying the American flag was chosen by the clear majority of respondents in all but one category of gender, age and income. Among those under 24 years of age, 33% report that watching fireworks makes them feel most patriotic, while 32% say flying the American flag does.

Other variations among age groups and income levels are notable. Older respondents are about 70% more likely than the whole to feel most patriotic while listening to patriotic music. Respondents in households with mid-to-higher income levels feel more patriotic when they fly the flag (20% more likely) while lower-income households are 60% more likely to feel most patriotic watching fireworks.

The survey is part of an ongoing series that CoolSavings conducts through their Web site www.coolsavings.com on consumer attitudes toward spending and saving - and how costs affect purchase behaviors. Consumers visit coolsavings.com to take advantage of valuable savings and information on brand-name stores, products and services.

CoolSavings conducted the online survey over a three-week period, May 30 through June 13, 2002. The survey sample is comprised of 18,068 unique responses.

About CoolSavings

CoolSavings is an online direct marketing and media company that provides smarter solutions to connect marketers to their target consumers. Combining industry-leading analytics and incentive technology with superior customer service that emphasizes a consultative approach, we enable a wide variety of advertisers to identify their best customers among our more than 20 million registered members and drive more effective campaign performance. CoolSavings' popular media property, coolsavings.com, is ranked the no. 1 coupon site on the Internet according to recent Jupiter Media Metrix reports.(1)

(1)Jupiter Media Metrix April 2002 report

CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.

Statements in this press release regarding CoolSavings' business which are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by CoolSavings, may cause CoolSavings' actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. For a discussion of some of the risks and uncertainties which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in CoolSavings' Form 10-K for the year ended December 31, 2001, filed with the SEC.