Americans Prefer Originals over Contemporary.

To Mark Its 135(th) Anniversary, Coors Banquet Celebrates Timeless Classics 

GOLDEN, Colo. -- From cars to movies, the originals really do remain timeless according to a recent Coors Banquet survey1 conducted by Harris Interactive[R]. The survey polled adult men and women ages 21 and older nationwide and found that the majority of adults preferred classics (75 percent) over the latest trends (25 percent).

Among the list of findings, the following classics beat out their modern day counterparts:

* 93 percent prefer original songs over remixes (7 percent)

* 75 percent prefer open air stadiums over sports domes (25 percent)

* 95 percent prefer hanging out with friends over video chatting with friends (5 percent)

* 87 percent prefer basic blue jeans over designer label pants (13 percent)

* 96 percent prefer original movies over remakes (4 percent)

"For the past 135 years, Coors Banquet has been known as an icon of the West," said Lee Dolan, vice president of the Coors Family of Brands, MillerCoors. "As we expanded our footprint nationwide, we refused to compromise our full-flavored taste, born in the Rocky Mountains."

From one classic to another, Coors Banquet is celebrating 135 years as a beer that has withstood the test of time, keeping close to its original recipe using only Rocky Mountain water, high country barley and the finest ingredients. The timeless beer is still brewed on the same Rocky Mountains in the same brewery as it has been since Adolph Coors first introduced it in 1873.

Coors Banquet has been part of American history through the years from the early days of prohibition to creating the first all-aluminum recyclable can. As legends go, area miners would throw parties during the 1800s called "banquets" stocked with requisite Coors. The Banquet Beer became a part of the Coors name as homage to the lively gatherings and western legacy. Coors Banquet has also been a favorite among former presidents to Hollywood actors.

To find out more about Coors Banquet's history, please visit www.Coors.com.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

ABOUT HARRIS INTERACTIVE

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.

(1) About the survey

This Classic vs. Modern survey was conducted online within the United States by Harris Interactive on behalf of Coors Brewing Company between September 17 and September 19, 2008 among 2,185 U.S. adults ages 21+. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact one of the above media contacts.