Americans Looking For A Ride in the Yellow Pages; Taxicab and Limousine Yellow Pages Headings Generate More Than 69 Million Look-Ups Per Year.Business Editors/Transportation Writers BERKELEY HEIGHTS, N.J.--(BUSINESS WIRE)--April 29, 2004 Whether splurging on a limousine for a wedding or prom or calling a taxicab service for a safe ride home, Americans rely on private passenger transportation services to bring them from one place to another. And, with more than 69 million Yellow Pages look-ups per year for the Taxicabs and Limousine Service headings, Taxicabs ranks 56th and Limousine Services ranks 112th out of more than 4,000 Yellow Pages headings(1). Two billion Americans ride in a taxicab or limousine each year, which accounts for more than $10 billion in industry-wide revenue per year(2). The most popular reasons Americans hire a taxicab or limousine service include: general transportation, rides to and from the airport and special occasions such as weddings(3). "Yellow page advertisements are an essential form of marketing outreach for taxicab and limousine companies," said Judy Swystun, president, Taxicab, Limousine & Paratransit Association. "Just about every taxicab and limousine company in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. runs a yellow page ad." Confirming the value of the Yellow Pages for taxicab and limousine companies, the average taxicab display ad generates between $60,000 - $130,000 in revenues from heading users, and the average limousine display ad generates between $80,000 - $120,000(4). "Taxicab and limousine companies have historically relied on the print and electronic Yellow Pages Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database to help generate business because of the medium's high return on investment," noted Larry Small, director of research for the Yellow Pages I.M.A.(R) "Limousine and Taxicab companies receive between $7-$10 return in revenue for every $1 spent on Yellow Pages advertising, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. research by CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Associates." For more information on specific Yellow Pages headings, please visit the Yellow Pages I.M.A. Web site at http://www.yellowpagesima.org/research/index.cfm. (1) - 2003 study conducted by Knowledge Networks/SRI (2) - 2004 Taxicab, Limousine & Paratransit Association (3) - 2002 SRI (4) - 2003 Statistical Research, Inc./CRM Associates About The Yellow Pages I.M.A.(SM) Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA NYPSA National Yellow Pages Service Association ), the Yellow Pages Integrated Media Association The Integrated Media Association is a nonprofit organization based in Rhinebeck, New York. One of IMA's main projects is organizing the annual IMA Conference. The most recent conference was called "The Public Media Conference: Making the Transition" or "IMA Public Media 2007 (SM) is the trade organization of a print and electronic media industry valued at more than $25 billion worldwide ($14 billion U.S.). Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones - and who account for almost 95 percent of Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders such as Yellow Pages advertisers, vendors and suppliers to the industry. The Association has members in more than 21 countries. Neg Norton is president of the Association. George Burnett The name George Burnett can refer to at least two different people:
Amiga version 1.2. Media Inc., is the newly elected chairman of the Yellow Pages I.M.A.(SM) Board of Directors. In addition to Dex Media Inc., board member companies include BellSouth, SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. SMART Yellow Pages, Verizon Information Services See Information Systems. , Yellow Pages Group, DataNational/Volt Directory Systems, R.H. Donnelley Corp., R.R. Donnelley & Sons Company, Wahlstrom Group, the Association of Directory Marketing and Marquette Group. The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. For more information, please visit the Yellow Pages I.M.A.(SM) Web site at www.yellowpagesima.org or call (908) 286-2380. To learn more about becoming a Yellow Pages advertiser, visit www.buyyellow.com. The Yellow Pages Integrated Media Association(SM), the Yellow Pages I.M.A.(SM) and yellowpagesima.org are registered service marks of the Yellow Pages Integrated Media Association(SM). |
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