Americans Look Up Roof Repair and Gutter Maintenance Yellow Pages Headings More Than 77 Million Times Annually; Local Companies Dominate Roofing Industry.

BERKELEY HEIGHTS, N.J. -- Snow, rain and below-zero temperatures can present businesses and homeowners with roof and gutter maintenance challenges during the fall and winter. In fact, according to the Yellow Pages Association(TM) (YPA(TM)), the "Roofing Contractors" and "Gutters/Downspouts" Yellow Pages headings generates 77.1 million look-ups per year, ranking them 37th and 151st out of more than 4,000 headings respectively.(1)

Local companies primarily serve the roofing industry, as national advertisers account for only 1 percent of heading revenues.(2) According to Knowledge Networks/SRI, the most frequent reasons for Roofing Contractor and Gutter/Downspout references include roof repair/cleaning and replacing or installing gutters.(1)

Confirming the value of the Yellow Pages, 89 percent of Roofing Contractors references result in a purchase or an intent to purchase(1), and the average roofing contractor Yellow Pages display ad generates between $515,000 and $650,000 in revenue, according to industry research.(2)

"Roofing, gutter and downspout contractors--mainly local small businesses--have historically relied on the print and electronic Yellow Pages to help build a customer base because of the medium's high return on investment," said Larry Small, director of research for the YPA. "In fact, roofing contractors receive more than $35 of revenue and earn $8 in profit for every $1 spent on Yellow Pages advertising, according to research by CRM Associates."

For more information on specific Yellow Pages headings, please visit the Yellow Pages Association Web site at http://www.ypassociation.org/research/index.cfm.

(1)-2004 Yellow Pages Industry Usage Study conducted by Knowledge Networks/SRI

(2)- CRM Associates

About The Yellow Pages Association

Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association (YPA) is the trade organization of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.). Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones - and who account for more than 90 percent of Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Association has members in more than 20 countries.

Neg Norton is president of the Association. George Burnett, president and CEO of Dex Media Inc., is the chairman of the YPA Board of Directors. In addition to Dex Media Inc., board member companies include BellSouth, SBC SMART Yellow Pages, Verizon Information Services, Yellow Pages Group, DataNational/Volt Directory Systems, R.H. Donnelley Corp., RR Donnelley & Sons Company, Wahlstrom Group, the Association of Directory Marketing and Marquette Group.

The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. For more information, please visit the YPA Web site at www.ypassociation.org or call [phone]. To learn more about becoming a Yellow Pages advertiser, visit www.buyyellow.com.

The Yellow Pages Integrated Media Association is a Delaware not-for-profit corporation, dba Yellow Pages Association.