Americans Dream of Winning $1 Million; New Survey Reveals How Americans REALLY Feel about Winning and Spending an Instant Windfall.

GLENDALE, Calif. -- A new survey reports that nearly 94 percent of Americans would like to win $1 million. Of those surveyed, more than 60 percent indicated they would use the money to help friends and family. More than 50 percent would give at least a portion to charity and 45 percent said they would treat themselves to a dream item. Less than half of those surveyed would quit their jobs.

For those in search of a fun way to potentially win up to $1 million or instant candy prizes, Nestle introduces Treasure Quest, a completely addictive online game that challenges players to match clues to uncover hidden treasure. Treasure Quest game codes and instant wins are available inside specially marked packages of NESTLE(R) CRUNCH(R), BUTTERFINGER(R), BABY RUTH(R) and 1OO GRAND(R). More than $5 million is available in prizes.

"I became an instant millionaire when I won on the game show 'Jeopardy,' said Ken Jennings, who holds the record for the longest winning streak on the show, and who lost in the tournament of champions, breaking his streak, last year. "To win my millions, I had to answer tough questions on 75 episodes of the show, but with Nestle Treasure Quest, anyone has the chance to win up to $1 million."

To play the game, consumers need only go online to www.nestletreasurequest.com, enter the code found on specially marked single and miniature size bags of NESTLE(R) CRUNCH(R), BUTTERFINGER(R), BABY RUTH(R) and 1OO GRAND(R) and begin matching.

A code from a specially marked NESTLE candy bar wrapper is needed to play the official games which kicked off on June 1, 2006 and run through December 31, 2006. However, consumers can play the practice games without a code.

The survey also revealed that more than 55 percent of those surveyed would themselves submit to becoming a game show contestant to win a sum that large, and 36 percent would go on a real world-wide treasure hunt, but 92 percent said they would prefer to just eat candy and play a game, like Nestle Treasure Quest, for the chance.

Nestle commissioned the survey of 1,000 Americans ages 18+ to determine how consumers feel about winning and spending $1 million. Full survey results are available for publication.

About NESTLE USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the ninth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S(R) LEAN CUISINE(R) to baking traditions with NESTLE(R) TOLL HOUSE(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands include: NESTLE(R) TOLL HOUSE(R), NESTLE(R) NESQUIK(R), NESTLE(R) COFFEE-MATE(R), NESTLE(R) GOOD START(R), STOUFFER'S(R), STOUFFER'S(R) LEAN CUISINE(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, NESCAFE(R), NESCAFE(R) TASTER'S CHOICE(R), NESTLE(R) JUICY JUICE(R), BUITONI(R), POWERBAR(R), NESTLE(R) CRUNCH(R), NESTLE(R) BUTTERFINGER(R), and WONKA(R). Nestle USA, with 2005 sales of $8.1 billion (includes Nestle Nutrition), is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company -- with 2005 sales of $73 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

(a) The Instant Millionaire survey commissioned by Nestle(R) was conducted in May 2006 by TNS Express online.

NESTLE TREASURE QUEST ABBREVIATED RULES

Look for specially marked packages of NESTLE candy to see if you have instantly won a candy prize and for your game code to play the online Treasure Quest Game. No purchase necessary. For a free Wrapper/game code & rules, print your name & address on a 3" x 5" card, and mail it in an envelope to: Nestle Treasure Quest, P.O. Box 72505, Rockford, MN 55572. Limit 1 wrapper request per postmarked envelope. Request must be postmarked by time game is scheduled to end -- 12/31/06. Instant win prize claims must be received by 2/23/07. Open to legal residents of the 50 US & DC. Void where prohibited. Subject to the official rules at www.treasurequest.com. If more then 5 grand prize $1 million online winners, all winners will split $5 million prize.