Americans Climb to the Top of the Yellow Pages with Tree Service Needs.

Yellow Pages Association[TM] Reports "Tree Service" Heading Referenced More Than 39 Million Times Per Year

BERKELEY HEIGHTS, N.J. -- Homeowners find it important to maintain healthy trees for aesthetic reasons, but trees also fight pollution and offer other environmental benefits. In fact, the "Tree Service" Yellow Pages heading is referenced more than 39 million times annually and ranks 64th out of more than 4,000 Yellow Pages headings, says the Yellow Pages Association[TM] (YPA[TM])(1).

According to the Professional Landcare Network, trees cut consumers air conditioning needs by 30 percent and heating costs by 10-20 percent. In addition, landscaping with trees can increase property values as much as 20 percent(2).

"Many consumers realize the importance of trees aesthetically, environmentally and economically," says John Gibson, CLT, president of the Professional Landcare Network. "They are also realizing that it is important to hire professionals to take care of them. Proper pruning, fertilization, watering and care is essential to healthy trees."

Demonstrating the power of Yellow Pages in a buying decision, 86 percent of "Tree Service" look-ups result in an intended purchase(1). These figures lead to $11 of revenue for every $1 spent on Yellow Pages display advertising by local tree service professionals(3).

"Tree service companies have historically relied on print and Internet Yellow Pages because of the medium's high return on investment," said Larry Small, director of research for the YPA. "In fact, the average tree service print display advertisement generates more than $117,000 in revenue annually(3)."

For more information on specific Yellow Pages headings, please visit the Yellow Pages Association Web site at http://www.ypassociation.org.

(1) - 2005 Knowledge Networks/SRI

(2) - Professional Landcare Network

(3) - 2005 CRM Associates

*The top 12 most frequently referenced headings are: Restaurants, Physicians-Surgeons, Automobile Parts, Automobile Repairing-Service, Pizza, Attorneys-Lawyers, Automobile Dealers, Dentists, Hospitals, Plumbing Contractors, Beauty Salons and Insurance.

About The Yellow Pages Association

Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association (YPA) is the trade organization of a print and digital media industry valued at more than $26 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Association has members in 29 countries.

Neg Norton is president of the Association. Katherine J. Harless, president and CEO of Idearc, is the Board Chair. YPA board member companies include AT&T Yellow Pages, BellSouth Advertising & Publishing Corp., R.H. Donnelley, Yellow Pages Group, Ambassador Publications, the Association of Directory Marketing, DataNational/Volt Directory Systems, Marquette Group, RR Donnelley and Wahlstrom Group.

The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. For more information, please visit the YPA Web site at www.ypassociation.org or call [phone]. To learn more about Yellow Pages advertising, visit www.buyyellow.com. For a Who's Who of Internet Yellow Pages and search engines, visit www.localsearchguide.org.