Americans Are Ready to Cut the Cord on Their Wireless Carriers; New InsightExpress Survey and Conjoint Analysis Reveal Key Attributes for Attracting and Retaining Customers.Business Editors/High-Tech Writers STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn.--(BUSINESS WIRE)--Nov. 19, 2003 The opportunity to dial up a new provider without losing their wireless number is an appealing option for American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of cell phone owners, as almost one in three (31%) say they are likely to switch carriers once their contract is up. A recent survey of 600 American cell phone users, conducted by professional online market research firm InsightExpress, found three in five Americans (59%) are aware of the November November: see month. 24th portability law, which allows wireless customers to take their number from one provider to another. Traditional landline Land based. Refers to standard telephone and data communications systems that use in-ground and telephone pole cables in contrast to wireless cellular and satellite services. phone providers may also find themselves engaged in the impending im·pend intr.v. im·pend·ed, im·pend·ing, im·pends 1. To be about to occur: Her retirement is impending. 2. wireless war, as nearly one in five Americans (18%) say that they are likely to switch their current landline phone number to a wireless plan, making their cell their primary communications device Typically refers to a terminal used to send voice, video or text. Mobile phones, wireless PDAs and personal computers equipped with microphones, speakers and cameras are all considered communications devices. See modem. . Using InsightExpress' recently announced conjoint analysis See also: Conjoint analysis (in marketing), Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation Conjoint analysis, also called multi-attribute compositional models or stated preference analysis, is a statistical technique that originated in solution (see news announcement entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: , InsightExpress' Conjoint Analysis Solution Enables Marketers to Easily Identify and Create Winning Products at http://www.insightexpress.com/pressroom/release_110703.asp), the survey revealed the attributes most important to cell phone owners:
Cell Phone Attributes:
% Rating as Most
Important Attribute when
Selecting Wireless Plan:
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Monthly Fee 25%
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Wireless Carrier Brand Name 24%
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Coverage (National, Regional, or Local) 16%
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Minute Perks (i.e. ability to rollover minutes, sharing of
minutes, free night and weekend calls, etc.) 14%
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Internet Access from a Wireless Phone 12%
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Number of Monthly Included Minutes 9%
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While Americans may be preparing to disconnect disconnect - SCSI reconnect from their current cell provider, certain carriers may find their number ringing more than others on November 24th. From the conjoint con·joint adj. 1. Joined together; combined: "social order and prosperity, the conjoint aims of government" John K. Fairbank. 2. study, consumer preferences among leading wireless carriers are:
Cell Phone Carriers:
% Rating as Most
Preferred Brand:
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AT&T 35%
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Nextel 21%
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T-Mobile 13%
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Sprint 11%
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Verizon 11%
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Cingular 9%
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"In addition to understanding the impact of a carrier's brand in the purchase decision, marketers need to understand which features and combinations are most valuable to consumers," said Lee Smith, president and COO (Cell Of Origin) See mobile positioning. of InsightExpress. "In this competitive industry, delivering product features precisely reflecting consumer preferences is critical to acquiring new customers--and retaining those that a company has fought so hard to acquire." The survey, conducted in mid November, has a data tolerance +/- 4.0%. About InsightExpress InsightExpress is the acknowledged pioneer of rapid turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. , high-quality, online market research services. With its award-winning Adj. 1. award-winning - having received awards; "this award-winning bridge spans a distance of five miles" and patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real time. InsightExpress is affiliated with General Atlantic Partners. Visit us on the Web at www.insightexpress.com or call 203-359-4174. |
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